Tag Archives: Shoals Sound & Service

Muscle your way to Shoals, Deep Ellum’s newest (and grooviest) cocktail den

Omar Yeefoon
The backbar at Shoals.

Shoals Sound & Service, the retro cocktail den from local cocktail luminaries Omar Yeefoon and Michael Martensen, is now open in Deep Ellum, after quietly marking its official opening night Thursday.

Deep Ellum
That 70’s, Shoals: Get your groove on.

The svelte Elm Street locale is sexy and soulful,  recalling the vibe at Bar Smyth, the swanky, short-lived speakeasy that both Martensen and Yeefoon once inhabited in Knox-Henderson. The vibe at Shoals is much more laid-back, all wood and angles and curves and comfort, with nifty artsy touches and a lounge-y back area with zig-zag-design love seats.

Shoals Sound and Service
Barman Yeefoon, shaking up a Sidecar.

Patrons can get their groove on with a classics-driven drink menu (think Sidecars, Old Fashioneds, Daiquiris and French 75’s) or go off-menu with the bar staff’s own whims — or call your own shot, like a Bols Barrel-Aged Genever Old Fashioned. Liquid refreshment comes served against a 1970s backdrop with vinyl tracks from Al Green and Elton John occasionally topping the turntable.

Deep Ellum
Love and happiness: Shoals’ retro vibe includes plenty of vinyl.

The food offerings are simple, with vegan options available: The sandwich leans either bologna or veggie; the delicious empanadas, beef or veggie. Butter beans and jars of in-house pickled veggies are on the list too.

Martensen, who is also a partner in the Arts District’s Proof + Pantry, delivered a Champagne toast to mark Shoals’ opening, proudly acknowledging the team behind the bar. “The sacrifice they have given over the hurdles that I’ve given them are far beyond what I would have ever expected,” he said.

Deep Ellum
Shoals’ vibe is decidedly 70s retro.

It’s  a treat to see Yeefoon behind the bar again; after stints at Bar Smyth and The People’s Last Stand, the talented Dallas native spent a couple of years as Texas representative for The 86 Co., a now-ubiquitous New York-based line of spirits, but he never really quite warmed to the business side of the industry.

Now, with his smooth manner and signature shake, he seemed at home. Had he much missed behind being the bar? “Every day of my life,” he said.

SHOALS SOUND & SERVICE, 2614 Elm Street, Dallas.

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