Tag Archives: Shoals Sound & Service

Massive charity pop-up back for sixth time to help hospitalized kids

The Ultimate Cocktail Experience, coming soon to a Klyde Warren Park near you. (Photo by Don Mamone)

Oh, Cocktails for a Cause. My, how you’ve grown.

Four years ago, the annual, bar-industry-driven fundraiser for Triggers’s Toys was a modest Christmas-season party at The Standard Pour, with 50 bartenders in Santa hats raining cocktails upon their mirthful elf minions. These days… well, look at it: Repositioned in the expansive savanna of Klyde Warren Park, this benefit behemoth, now dubbed the Ultimate Cocktail Experience, last year raised more than $200,000 and aims to exceed that this time around. Naturally.

The 2017 version of the Ultimate Cocktail Experience is set to go down on Saturday, Sept. 30, from 6:30 to 10 p.m.  There will be food trucks and a charity casino area. Tickets, which range from $65 to $125 for VIP status, are available here. Or you can get your tickets for $80 at the door.

This big boy pop-up is the brainchild of Bryan Townsend, vice president and sales director for spirits producer The 86 Co., who a decade ago was a corporate wonk who didn’t like his job very much. In 2008, he left his job and began to focus on other things – including his dog, Trigger.

One day he was a Grapevine hospital with his newly trained dog when he met a nurse distressed about a young girl who’d been in therapy for a year, unable to socialize with others. Townsend suggested that maybe the girl would like to give Trigger a treat.

The girl did, and Townsend wondered if she might follow the dog through one of the hospital’s children’s ward play tunnels. Then that happened too. The nurse retrieved the girl’s mother. “It was the first time she’d ever crawled,” Townsend remembered.

Inspired by the experience, Townsend launched Trigger’s Toys, a nonprofit that provides toys, therapy aids and financial assistance to hospitalized kids and their families. That’s the organization at the heart of the revelry that now includes bartenders, brand reps and spirits distributors from Texas and beyond who come to lend their shaking, stirring hands.

A scene from 2016’s Ultimate Cocktail Experience at Klyde Warren Park. (Photo by Don Mamone)

Recast as a global throwdown, the Ultimate Cocktail Experience puts forward six unique bar “concepts,” each representing a different part of the world with drinks to match. This year’s showcased locales are Mexico City, London, New Orleans, Hong Kong, Havana and Casablanca, and each station’s drink lineup will include a classic drink and a non-alcoholic selection.

In the mix this year are bartenders Ash Hauserman of New York’s Havana-themed Blacktail, named Best New American Bar at this summer’s Tales of the Cocktail festival, and Iain Griffiths of London’s Dandelyan, which won the honor of the world’s best cocktail bar.

This year’s teams, classic drinks and team captains are as follows:

  • Casablanca (Mule): captain Andrew Stofko (Hot Joy, Uptown)
  • Havana (Daiquiri): captain Ravinder Singh (Rapscallion, Lower Greenville)
  • Hong Kong (Rob Roy): captain Robbie Call (most recently of Filament, Deep Ellum)
  • London (Gin & Tonic): captain Omar Yeefon (Shoals Sound & Service, Deep Ellum)
  • Mexico City (Margarita): captains Brad Hensarling (The Usual, Fort Worth) and Megan McClinton (Thompson’s, Fort Worth)
  • New Orleans (Sazerac): captain Keisha Cooper (Shoals Sound & Service, Deep Ellum)

For more information about Trigger’s Toys or to donate, visit www.triggerstoys.org.

Muscle your way to Shoals, Deep Ellum’s newest (and grooviest) cocktail den

Omar Yeefoon
The backbar at Shoals.

Shoals Sound & Service, the retro cocktail den from local cocktail luminaries Omar Yeefoon and Michael Martensen, is now open in Deep Ellum, after quietly marking its official opening night Thursday.

Deep Ellum
That 70’s, Shoals: Get your groove on.

The svelte Elm Street locale is sexy and soulful,  recalling the vibe at Bar Smyth, the swanky, short-lived speakeasy that both Martensen and Yeefoon once inhabited in Knox-Henderson. The vibe at Shoals is much more laid-back, all wood and angles and curves and comfort, with nifty artsy touches and a lounge-y back area with zig-zag-design love seats.

Shoals Sound and Service
Barman Yeefoon, shaking up a Sidecar.

Patrons can get their groove on with a classics-driven drink menu (think Sidecars, Old Fashioneds, Daiquiris and French 75’s) or go off-menu with the bar staff’s own whims — or call your own shot, like a Bols Barrel-Aged Genever Old Fashioned. Liquid refreshment comes served against a 1970s backdrop with vinyl tracks from Al Green and Elton John occasionally topping the turntable.

Deep Ellum
Love and happiness: Shoals’ retro vibe includes plenty of vinyl.

The food offerings are simple, with vegan options available: The sandwich leans either bologna or veggie; the delicious empanadas, beef or veggie. Butter beans and jars of in-house pickled veggies are on the list too.

Martensen, who is also a partner in the Arts District’s Proof + Pantry, delivered a Champagne toast to mark Shoals’ opening, proudly acknowledging the team behind the bar. “The sacrifice they have given over the hurdles that I’ve given them are far beyond what I would have ever expected,” he said.

Deep Ellum
Shoals’ vibe is decidedly 70s retro.

It’s  a treat to see Yeefoon behind the bar again; after stints at Bar Smyth and The People’s Last Stand, the talented Dallas native spent a couple of years as Texas representative for The 86 Co., a now-ubiquitous New York-based line of spirits, but he never really quite warmed to the business side of the industry.

Now, with his smooth manner and signature shake, he seemed at home. Had he much missed behind being the bar? “Every day of my life,” he said.

SHOALS SOUND & SERVICE, 2614 Elm Street, Dallas.

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