It is said that the tradition dates back to the early 14th century, and its participants are known for something resembling cojones. The famed Running of the Bulls in Pamplona, Spain, held during the nine-day festival of Sanfermines, is the best known of such rituals, in which young, white-clad daredevils in red bandanas dash through the streets just ahead of six rampaging toros.
Of course you’ve thought about doing it. But maybe you’ve been unnerved by the airfares, or possibly it the fact that the event prohibits participation by anyone under the influence of alcohol.
My friends, Dallas has got you covered.
Prepare to showcase your derring-do on Sunday, July 16, when the inaugural Cedars Running of the Bulls goes down with a three-venue trot just south of downtown. The event, dreamed up by Industry Alley proprietor Charlie Papaceno, kicks off with a pep rally from 4 to 6 p.m. at Lee Harvey’s.
There, intrepid imbibers will receive their customary red bandanas before the less-than-half-mile run gets underway, with Dallas’ own flat-track roller derby girls, the Derby Devils, playing the part of the minatory beasts. Mac’s Southside and Industry Alley, both on Lamar, are the final destinations. Expect the Easy Slider food truck and drink specials sponsored by Tullamore Dew, along with plenty of Topo Chico.
As its Facebook page puts it, the event is a way to “celebrate the spirit of our unique neighborhood,” carving out a niche in the same way that Oak Cliff has earned a claim to Bastille Day. Though reception to the idea was lukewarm at a Cedars merchant meeting, Papaceno said, he and managers of the other two bars decided to push forward with the idea on their own.
Sometimes, you just gotta take the bull by the horns.
In Texas, no drink says summer is almost here better than a Margarita. And in Dallas, nothing puts an exclamation point on the thought like the 7th annual Dallas Margarita Competition, happening this Sunday in the city’s West End District.
Ah, the Margarita. The classic mix of tequila, orange liqueur and lime, rimmed with kosher salt, is among the most legendary and debated of cocktails, with more than a few origin stories to its credit. Rather than try to figure out which one to believe, the Dallas Margarita Competition offers you the opportunity to decide which of the 30-plus versions of the drink you’re going to try. Which will be the best? That’s for you to decide.
That’s right: At the Dallas Margarita Competition, which runs from 4 to 9 p.m., you are the judge. Your $40 ticket ($50 at the door) gets you samples of Margarita variations created by more than 30 DFW bartenders, along with a scoring card and a wooden chip with which to cast your ballot. (Don’t wait too late, though, or your vote won’t count at all!) The top three bartenders will win prizes of $1,000, $500 and $250, respectively.
Previous first-place winners of the previously named Margarita Meltdown have included Lewisville’s Pie 314, Plano’s Whiskey Cake, and Dallas’ Asador, Iron Cactus, Savor Gastropub and Soleo.
The event will include food and retail vendors, and a DJ. Tickets are available here, but first one to email me at firstname.lastname@example.org with the year of the very first Margarita Meltdown wins a free pair!
Here’s some Halloween weekend activity that won’t have you saying Boo.
Monday’s event at Victor Tangos is the highlight, and the costume party/cocktail fest doubles as a charity effort, with proceeds benefiting Dallas CASA, an agency that helps abused and neglected children find safe and permanent homes.
The longtime Knox-Henderson craft-cocktail den is teaming up with Brian Floyd of The Barman’s Fund, a national organization of bartenders who hold monthly events to benefit worthwhile causes and donate their night’s tips to the proceeds.
The Victor Tangos party features an all-star cast of Dallas bar industry pioneers, including five members of the original teams at milestone craft-cocktail joints Bar Smyth and/or The Cedars Social, both of which earned national acclaim: Michael Martensen, Mate Hartai, Josh Hendrix, Julian Pagan and Omar YeeFoon.
Joining them will be Victor Tangos vet Emily Arseneau, Brian McCullough of The Standard Pour, Midnight Rambler’s Zach Smigiel and spirits distributor Kristen Holloway.
The fun gets underway at 7 p.m. with drink specials, with tracks spun by DJ Bryan C and prizes to be awarded for the best, most outlandish and most inappropriate costumes.
Meanwhile, on Saturday, the classic Windmill Lounge on Maple Avenue will hold its annual Halloween bash with drink specials, a midnight costume parade and contest ($100 for first place!) and DJs Chris Rose and Genova providing the beats.
Now, it’s back for another run: The 5th annual Trigger’s Toys cocktail bash, billed as “The Ultimate Cocktail Experience,” is projected to be the biggest ever – with ailing kids as the beneficiary.
The yearly pop-up, scheduled for Saturday, Nov. 5, has moved to Klyde Warren Park, showing how far the annual benefit event has come after stints at The Standard Pour in Uptown and Henry’s Majestic in Knox-Henderson.
Five teams of bartenders, distributors and brand ambassadors from around Texas will face off for charity, and under this year’s theme, “Cocktails Around The World,” each squad’s pop-up bar will represent a particular continent – North America, South America, Africa, Asia or Europe.
With this year’s larger venue, Trigger’s Toys founder Bryan Townsend hopes to raise as much as $300,000, more than three times the $130,000 raised at last year’s event. By 2020, he aims to offer a million Christmas-season care packages to needy area children.
“We’re offering a unique way for people to experience the talents of our service industry while giving back to their community,” said Townsend, who named the agency for his dog, Trigger, after seeing the animal’s positive effect on a child in need of therapy.
The annual event helps chronically sick kids and their families through financial assistance and supplemental programming.
This year’s event will run from 6:30 p.m. to 10 p.m. Tickets, available here, are $65 or $125 for the VIP experience — including 6 p.m. entry.
Team captains and their logos (provided courtesy of Trigger’s Toys) are as follows:
For a lot of people, the idea of making a few drinks brings to mind mixing a little vodka with soda over ice, but for the craft bartenders who strutted their stuff before the judges earlier this week, it meant much, much more – firing up an original cocktail and then knocking out a dozen tequila classics, all within minutes. And with flair, to boot.
Jorge Herrera is on his way to New York City because he managed to make the whole thing look easy. A veteran of Plano’s Mexican Sugar who joined The Standard Pour in Uptown earlier this year, Herrera took top prize at Monday’s Espolón Cocktail Fight for the right to represent the DFW area at the tequila brand’s national finals in November.
Held at the DEC on Dragon, the event – part culinary competition, part WWF – was a raucous, “luchador-style” affair pitting Dallas drink slingers against their Fort Worth brethren.
Here, in photos, are some of the highlights.
In the first matchup, Devin “El Guapo” McCullough of The People’s Last Stand, at Mockingbird Station, took on Amber “Waves of Pain” Davidson of Fort Worth’s Bird Cafe. Contestants had two minutes to set up their stations and three minutes to prepare their original cocktails for the judges.
Next up was Jonathan “Manila Killa” Garcia, also of The People’s Last Stand, against Jermey “Big Jerm” Elliott of Citizen, in Uptown. Garcia appeared in a conical hat while Elliott fired up the crowd by stripping down to shorts and a tank top.
With competitors taking the stage with painted faces, or in skimpy or outlandish outfits, supporters embraced the costumed spirit of things and advantaged the nearby photo booth.
The third matchup pitted Cody Barboza, of Deep Ellum’s Armoury D.E., against Jason Pollard of The Usual, in Fort Worth. Both Barboza’s mescal-fueled El Rico and Pollard’s One Hour Break — which leaned savory with Averna and molé bitters — earned second-round status.
In the fourth duel, Brittany “B-Day” Day of Thompson’s, in Fort Worth, faced off against Geovanni “Geo” Alafita of Knife, near Mockingbird Station. Day’s Smoke In The Morning went smoky-sweet with mezcal, maple syrup and Allspice Dram while Alafita’s preciously presented Rosario combined tequila with mildly bitter Aperol, cilantro and jalapeño.
In addition to taste, presentation and how well the tequila shone through, contestants were judged on showmanship. In addition to yours truly, the panel included chef Nick Walker of The Mansion at Turtle Creek, Bonnie Wilson Coetzee of FrontBurner Restaurants and Frederick Wildman brand ambassador Austin Millspaugh.
The fifth and final first-round match was easily the most entertaining as the typically understated Jorge “Don Juan” Herrera of The Standard Pour took the platform with a lovely lady on each arm in his duel against Sean “McDoozy” McDowell of Thompson’s. But Herrera put some shine on his show by completing his deceptively simple drink with plenty of time to spare, then lighting up a cigar and preening before the crowd as McDowell continued to race against the clock.
Herrera’s Carolina cocktail was lush with cigar-infused Grand Marnier, while McDowell’s tart Trade With Mexico bundled both Espolón blanco and reposado with tea and homemade ginger beer. Both advanced to the second round.
In the second round, the top six contestants each had to crank out 10 El Diablos — a lesser known tequila classic featuring reposado tequila, créme de cassis, lime and ginger beer — within a few minutes’ time.
Herrera’s and Davidson’s were dubbed mas macho by the judges and both advanced to the final round, where each had to craft a Margarita using Espolón blanco, a Paloma with Espolón reposado and an Old Fashioned with Espolón añejo — again, within a few minutes.
A taste of each drink, then the judges conferred, taking into account the entire night. It was Herrera’s performance that was judged best overall, which means he’ll be competing at Espolón’s national finals in early November.
Brian McCullough, co-founder of The Standard Pour, said he had no doubt that the Uptown bar’s attention to efficiency on busy weekend nights helped prepare Herrera for the competition’s fast-paced demands.
Between that and Herrera’s previous training at FrontBurner, which owns Mexican Sugar, “he’s been working toward winning this ever since he started working here,” McCullough said.
To watch a normally subdued guy transform into the very picture of confidence made him proud.
“Seeing him do that was like seeing him come out of his shell,” McCullough said.
You don’t have to go all to Japan to find an izakaya, a gastropub-like gathering spot for those who love to drink shochu, the country’s national spirit. At least not this Sunday, when Dallas’ Industry Alley, Charlie Papaceno’s chill hang in the Cedars neighborhood, becomes a pop-up izakaya for the night.
It’s all part of the bar’s “1st Sunday Soiree,” a recently launched series of evenings featuring guest chefs and their gustatory goodies. The series kicked off last month with Small Brewpub’s Misti Norris, whose creative consumables were to die for; Justin Holt, sous chef at Lucia, will bust out an array of ramen, yakitori skewers and the Japanese delight known as Battleship Curry. The fare is cash only, with prices running from $2 to $10 from 8 p.m. until the food runs out. Try to remain civilized.
This time around, bar manager Mike Steele is getting into the fun, rounding out the izakaya theme with a mix of cocktails featuring shochu, a low-proof liquor distilled from stuff like rice, barley or sweet potatoes. As I wrote in The Dallas Morning News, it’s light and earthy, like a hoppy green tea.
In Japan, shochu is the featured spirit at izakayas, which evolved from sake shops that began adding seating so people could stay a while. While they still feature sake, beer, wine and whiskey, shochu is still the foundation; at 50-proof, it’s not as strong as most spirits but still brawnier than wine. Izakaya-style bars featuring American-oriented cocktails have blossomed throughout the country.
Steele and guest bartender Trina Nishimura — the two were among the original crew at Cedars Social, the influential craft-cocktail bar just down the street — will be serving up a mix of izakaya-style cocktails evoking both Japanese-style drinks (think low-proof) and cocktails adhering more to a Western philosophy. They’ll use ingredients like yuzu and matcha green tea syrup and stick to two kinds of shochu, one made from barley and the other from white sweet potatoes specifically produced for shochu. “Once you get that third or fourth sip and that shochu gets on the palate, then these other flavor profiles start coming through,” Steele says.
POP-UP IZAKAYA AT INDUSTRY ALLEY, 1713 S. Lamar, Dallas. Food is cash only. Starting at 8 p.m. until the food runs out.
Next Sunday, Dec. 13, you’ve got the chance to give and get at the same time. It’s a pre-Christmas miracle.
The 5th annual Trigger’s Toys Fantasy Draft Main Event takes place Dec. 13, with five all-star teams of bartenders and industry professionals staffing five tongue-in-cheek pop-up bars under one roof. Tito Beveridge himself, of Tito’s Vodka, will be there. The entire team of New York-based The 86 Co, will be there. YOU SHOULD BE THERE.
Twenty-five bucks in advance gets you in the door at Henry’s Majestic in Knox-Henderson, plus two drink tickets. (You can also buy tickets at the door for $30.) Then, wherever you want to cut loose and drop your dough is your choice: Will it be Chubbies, the dive bar, or yacht club bar Billion $ Baby? Karaoke bar Liquid Courage, or disco bar Studio Zoom Zoom? Or do you just want a place where you can call your own drink? Then it’s TOGA for you.
The best thing is, it’s all for a good cause. What cause might that be? Gather ’round and listen, boys and girls.
Bryan Townsend was at a hospital in Grapevine with his newly trained dog when he met a nurse distressed over a young girl who’d been in therapy for a year, unable to socialize with others. “She’s not getting any better,” the nurse said.
Townsend himself had been stuck for a while, in a corporate job where he wasn’t very happy. In 2008, he left and began focusing on other things. His dog, Trigger, was one of them.
He told the nurse: Maybe she’d like to give Trigger a treat?
The girl did.
“Then I wondered if she’d follow Trigger through a tunnel,” Townsend said. “And she did. The nurse went and got the girl’s mom; it was the first time she’d ever crawled.”
“I truly believe we’re all in the world to do something better.” – Bryan Townsend, The 86 Co.
Inspired by the experience, Townsend – now a vice president and sales director for spirits outfit The 86 Co. – launched Trigger’s Toys, a nonprofit that provides toys, therapy aids and financial assistance for hospitalized kids and their families.
“It instantly changed this girl’s life just because I was throwing treats for my dog,” Townsend says.
Last year’s Trigger’s Toys event, including sponsorships, raised about $100,000 for the cause. This year’s total is already at $87,000. “That’s the most we’ve had going in,” said Ariana Hajibashi, who’s handling publicity for the event.
Among the projects past funds have benefited include therapeutic equipment, Christmas toys and construction of a courtyard at Our Children’s House, a facility for children with special healthcare needs at Baylor Scott & White in Carrollton.
Sunday’s event runs from 8 pm until midnight-ish, with stacks upon stacks of participating bartenders coming from all over Texas. There’ll even be a couple from Oklahoma City.
This year’s bartending team captains are Ida Claire’s Bonnie Wilson, Parliament’s Stephen Halpin, Leonard Oliver of Austin’s VOX Table, Juli Naida of HG Sply Co. and Armando Guillen of The Standard Pour.
Each bar team is going all out, as usual: Tito Beveridge will be slinging with the Chubbies team, while Studio Zoom Zoom is gathering short rah-rah videos from classic bars around the world, including New York’s Employees Only and Pegu Club and The Violet Hour in Chicago – each of which will play disco music for an hour at their respective establishments in support.
“I truly believe we’re all in this world to do something better,” Townsend says.
THEY CAME, they saw, they cocktailed – and by Sunday evening, Tales of the Cocktail 2015 had been conquered. Thousands of bartenders, bar owners, distillers, product reps and cocktail enthusiasts — a good portion of them from Texas — swarmed New Orleans’ French Quarter last week for the spirits industry’s biggest gathering, taking in five days’ worth of workshops, networking, tasting receptions, parties and spirit-paired dinners.
From brand-sponsored cocktail breakfasts to rum seminars to after-party confabs at favorites like Erin Rose (home of the Frozen Irish Coffee), there’s a lot to take in. But most of all, the festival is about camaraderie – a time for those who practice and support the cocktail craft to revel in each other’s knowledge, company and support. Bar staffs get better at their craft – by watching each other work, learning about new products and techniques, discovering the history behind what they do — and as a result, we, the consumers, get a better bar experience. It’s a win-win.
One big happy family. Except for one thing: While festival rivalries are never bitter, Texas members of the U.S. Bartenders Guild got word that heading into this year’s ritual midnight toast, another USBG chapter had Texas in its sights.
AMONG THE MANY traditions of Tales – which last year drew 18,000 people – is the USBG’s annual midnight toast, held on Thursday night of the festival outside the landmark Old Absinthe House, at Bienville and Bourbon streets.
The toast is a quick but raucous affair, a celebration of unity, but of course, Texas can’t help but go big. And having been late to the cocktail game behind places like New York, San Francisco and Chicago – a deficit Lone Star State cities have since made long strides toward closing – maybe there was a little something to prove as the 2014 toast approached.
Either way, forces aligned: With a Texas-staffed event simultaneously happening at a two-story venue across the street, “there were, like, Texas fight songs and Texas flags waving from up on the railing,” remembers Dallas’ Chase Streitz, Bulldog gin’s Texas ambassador. “It was like Texas Mardi Gras for 15 minutes.”
“Texas is kind of the underdog of Tales,” said Alex Fletcher, bar manager at Dallas’ Henry’s Majestic. “So it was kind of, like…. You know. Texas style.”
It was all over quickly. But rumors soon began that a Texan had thrown a rival chapter flag to the ground, and naturally its owners were not amused. When Travis Tober, beverage director at Austin’s VOX Table, heard they were going to come out swinging this year, Texans decided it was time to rally.
TEXAS’ MARK ON TALES is huge, given the state’s size and proximity to New Orleans. Festival founder Ann Tuennerman says representation likely lags only behind New York and California, but this year marked the fourth in a row that a Texas-run party helped kick off the week – and as far as I’ve been able to tell, it’s still Tales’ only state-specific event.
Houston cocktail enthusiasts Michelle Mata, Teddy Bucher and Laura Villafranca were making their second, fourth and sixth Tales visits, respectively. At a dinner at famed Commander’s Palace to showcase Maker’s Mark’s new Cask Strength bourbon, the state went four-for-four, with one table seating a Houston-based rep for Beam Suntory spirits, a wine enthusiast from Austin and a pair of spirits writers from San Antonio and Dallas.
One morning in the festival’s pop-up bookstore, bartenders Christian Armando (of Uptown’s Standard Pour) and Austin Gurley (of Plano’s Whiskey Cake) browsed the festival’s ever-increasing stock of spirits-related books and cocktail enhancers, from ginger-turmeric bitters to smoke-and-salt bitters to a $75 bottle of truffle bitters.
And the weather was scorching hot – which made the lavish pool parties thrown by spirits producers such as Trinidad-based House of Angostura – all the more welcome. As an attendee from Austin posted on Facebook: “Never in my life have I felt more confident in my decision to pack 8 undershirts.”
THE RALLY PLAN was this: To meet at Thursday night’s High West whiskey-sponsored barbecue dinner at One Eyed Jacks on nearby Toulouse Street. Chris Furtado, High West’s Texas rep, had brought a backpack brimming with Texas flags, ready to distribute. From there the group would move on to Erin Rose, and finally to the Old Absinthe House. “I’m sure I’ll be hoarse by the end of the night,” Furtado said. “I’ve heard they (the other chapter members) have a chant. We’re not that organized.”
He had big hopes, though, expecting other Texas-based liquor reps and distributors and hordes of bartenders. But by 10:30 p.m., when it was time to move on to Erin Rose, there was just him and a pair of Texas supporters from Reston, Va.
Outside Erin Rose, the passing minutes brought only a trickle, and by 11:15, Furtado seemed concerned.
At last, a handful of others showed, including Austin’s Tober, USBG Austin chapter president Jessica Sanders, North Texas chapter president Brian McCullough and Julian Pagan of The Mitchell in Dallas.
The showdown was barely a half-hour away.
THE SPIRITS INDUSTRY is now a $23 billion beast. The category made up 35 percent of alcohol sales last year, a slow but steady rise from 29 percent in 2000, with new products coming out all the time.
So you can’t blame brands for going all-out to win favor. On top of dozens of Tales tasting rooms, spirit portfolio giants William Grant & Sons, Diageo and Bacardi are known for extravagant parties with multiple drink stations churning out brand-specific cocktails amid the sensory smorgasbord.
Rutte, a Holland-based line of vodka and gins, made its official U.S. launch with a presentation led by master distiller Myriam Hendrickx and packets of the many botanicals that go into its products – juniper, fennel, coriander, cardamom and, interestingly, nuts, which influence its genever (gin’s European precursor). Then came another party, with more drinks handed out, and oysters done Dutch: On the half-shell, with a splash of gin.
With so much liquor flowing freely, it’s wise to heed the words of advice that preface many a festival: You don’t have to finish that. In other words, unless a cocktail is truly special, a taste is enough. Then set it aside. There will always be another one.
That said, among the drinks I actually got the chance to try, these were my top four. I might have even have had one or two of them twice.
SWEET AND DANDY (by Kellie Thorn, Empire State South, Atlanta)
This sublimely bittersweet gem from Alameda, Calif.-based St. George Spirits – of which I am a loyal fan – featured its California Citrus vodka, Suze bitter liqueur, vanilla liqueur, lemon, green tea syrup and orange peel. I arrived late to the St. George tasting, so I only got to try it because publicist Ellie Winters was nice enough to share hers with me. And thank the heavens for that.
SOLERA PINA (Lynette Marrero, Zacapa Rum)
OK, it was crazy hot at Diageo’s annual House Party, held at the city’s Contemporary Arts Warehouse, and between that and the killer 80s-cover band onstage, it somehow seemed OK to fall for a snow-cone cocktail. Featuring Zacapa rum along with amantillado sherry, macadamia nut syrup and pineapple, its icy crunch was gloriously enhanced with a sprinkling of Marrero’s vanilla-infused salt.
TIERRA D’ORO (Jim Kearns, Happiest Hour and Slowly Shirley, Greenwich Village, New York); and
MACHO PUNCH (Tony Abou-Ganim, The Modern Mixologist)
At Thursday’s packed Peruvian pisco tasting room, at least a half-dozen versions of the classic Pisco Punch were on display, and these two were absolutely standout: Kearns’ Tierra D’Oro spiced up Pisco Porton with lime, aji Amarillo (a Peruvian chili) syrup, passion fruit syrup, guava puree and classic pineapple, gorgeously presented with an edible flower garnish.
Meanwhile, the gregarious Abou-Ganim mixed Macchu Pisco with floral Yellow Chartreuse, pineapple gomme syrup, lime and lemon and a garnish of pineapple and pineapple-ginger foam to sweet, refreshing effect.
THINGS WERE LOOKING shaky as the Texans headed into battle a couple of blocks away. But as the group neared the intersection of Bourbon and Bienville, a critical mass began to form, constellations of others joining in along the way as they closed in.
“Let’s do this, Texas!” Tober yelled.
The avenue was a gumbo of Bourbon Streeters and festival-goers, but little Lone Star flags were already waving en masse as beads rained off the balconies. A bigger flag drew a lineup of Texans for selfies and, as midnight drew near, the throng broke into a loud, proud group-sing of “Deep in the Heart of Texas.”
The big showdown – well, it never materialized. If the rumors had ever been true, the evidence was nowhere to be seen or heard. “I don’t know what happened,” Furtado said. “We owned it.”
And then it was over once again, and the festival rolled on. San Francisco’s ABV bar reigned victorious at Tales’ annual Bar Fight (which went international this year) and won Best New American Bar at Saturday’s annual Spirited Awards, Denver’s Williams & Graham was named Best American Cocktail Bar and New York’s Ivy Mix was named best bartender.
Sunday’s annual picnic rewarded those who went the distance, but for many, Tales was a beatdown and done before they knew it – with great memories tinged with realizations of how much they had yet to learn or regrets over missed opportunities.
“New Orleans, you were a whirlwind romance this year,” Austin’s Sanders posted on Facebook. “Can’t believe I have to leave already!”
And from Whiskey Cake’s Gurley: “Well, that was an experience. Tales of the Cocktail, you win this time. Back to Dallas.”
NEW ORLEANS — The Season of the Drink is upon us once again: Tales of the Cocktail 2015 has come to town, marking its 13th year in the Big Easy. From around the world they’ve come – thousands of bartenders, liquor reps, spirits producers, bar owners, beverage industry scribes and cocktail enthusiasts here to witness the monster truck of all spirits festivals in the grandest of all party towns.
New Orleans is a city that knows how to drink: From its primordial jambalaya sprang more than a few now-classic cocktails – among them the mighty Sazerac, the sultry Vieux Carre, the demanding Ramos Gin Fizz and the insufferable Hurricane. We know her as NOLA, and she is among America’s craft-cocktail matrons, with heralded institutions like Arnaud’s French 75, Antoine’s Hermes Bar and the Court of Two Sisters evidencing craft culture before its modern renaissance; it’s not for nothing that the Museum of the American Cocktail is based here.
The five-day festival can be grueling, overflowing as it is with workshops, networking, happy hours, competitions, tastings, spirit-paired dinners, Bloody-Mary breakfast stations, new product unveilings, cocktail tours, chance wee-hour reunions and French Quarter camaraderie, huge parties and… even huger parties. A smorgasbord of delights, for sure; but also a test of one’s resolve; there are opportunities to be missed if one is not careful – for instance, advanced bartender trainings; tips on opening and running a bar; seminars about the flavors of Cognac, the reemergence of Canadian whiskey or the pairing of cocktails with cigars; and of course, the singularly unique city itself.
This is my fourth year at Tales, soaking in knowledge and sunshine and chronicling the shenanigans as the members of Texas’ craft-cocktail community represent the Lone Star State. Texas, along with New York and California, is among the top-represented states at the festival, which last year drew nearly 18,000 attendees. About three-fourths of those were working bartenders or industry professionals.
“Everything we do is in support of the spirits industry,” said Paul Tuennerman, co-founder of the New Orleans Culinary and Cultural Preservation Society, which sponsors the festival. “We want to ensure that flavorful cocktails are served for years to come.”
Most of the action is going down at the veritable Hotel Monteleone on Royal Street (home to the famously revolving Carousel Bar), where Wednesday morning’s annual Texas party helped kick things off for the fourth year in a row, with Austin’s bar peeps leading this year’s charge.
The bar staff of The Pastry War, Houston’s pioneering agave spirits spot, is among a handful of crews competing in Thursday’s yearly Bar Fight (which this year has gone international, with competitors representing Paris, London and Melbourne). Texas is also known to bring its oversized presence to the U.S. Bartenders Guild’s annual midnight toast, and in general you’ll find Lone Star peeps chilling at local spots like Cane and Table, One Eyed Jacks and Erin Rose.
As Ryan Fussell of Fort Worth’s Bird Café put it, it was a veritable who’s-who of craft bartenders, dozens of them assembled on a weekday afternoon for the first of several steps toward a purpose greater than themselves. The site was Uptown’s Standard Pour, where five boards had been posted above the bar, each topped with the name of a trusty tipple maker.
Yes, there’s a story there, but here’s what you really need to know: That on Sunday, Dec. 14, five teams of drink-slingers will face off at Henry’s Majestic as part of the Trigger’s Toys Fantasy Draft Main Event – not only for your imbibing pleasure but for the benefit of Trigger’s Toys, a Dallas charity serving hospitalized kids and their families.
As if that’s not enough reason to get yourself over there, consider this: The agency’s third annual fundraiser will feature five pop-up bars of varying tongue-in-cheek themes, and if you’re wondering how Henry’s – the recently opened Knox-Henderson gastropub in the space once occupied by Acme F&B – is going to pull that off, you’re going to have come see for yourself the little ace that bar manager Alex Fletcher has been hiding up his sleeve.
So on this afternoon, the gathered bartenders were at The Standard Pour for the “fantasy draft” that would produce the five teams of 13, along with bar concepts and sponsored spirit lineups. Organizer David Alan, the Austin-based Tipsy Texan himself, was here with his team, the lot of them dressed like referees. Actually, it wasn’t so much a draft as a draw, with each captain – Parliament’s Lucky Campbell, Bolsa’s Kyle Hilla, Knife’s Charlie Moore, LARK at the Park’s Matt Orth and, from Austin, Drink.Well’s Jessica Sanders – picking names out of a bowl to compile their teams. While most of the crews represent the Dallas-Fort Worth area, a number are coming in from elsewhere to aid the cause from places like Austin, San Antonio, San Diego and Los Angeles.
“Dang, my team looks good,” Moore crowed after drawing Fletcher’s name from the batch, adding to a lineup that already included Bolsa’s Spencer Shelton, Proof + Pantry’s Josh Hendrix and Michael Reith of the Windmill Lounge. “That’s it! It’s over. Everybody go home.”“Stacks on stacks,” Hendrix added.Your pop-up bar lineup will include a sports bar, honky-tonk saloon, nightclub, tiki bar and, of course, bespoke cocktail lounge. Each ephemeral entity is already being promoted on Facebook and other social media, and you’ll find them here:
The event runs from 8 pm to midnight at Henry’s Majestic, 4900 McKinney in Dallas. Pre-purchased tickets on Eventbrite (available here) are $20, which includes two drinks. You can also buy tickets at the door for $10, then spring for your drinks inside.
Along with donations from sponsoring spirit producers, last year’s bash at The Standard Pour pulled in a whopping $45,000 for Trigger’s Toys, which in addition to financial aid provides kids with toys and therapy aids. With the help of the bartenders giving their time on Sunday, founder Bryan Townsend – who named the agency for his dog after seeing the animal’s positive effect on a child in need of therapy – hopes to take that to new levels.
“Not only are you changing this industry,” an emotional Townsend told the group. “What we’re doing today will change lives.”
Booze news and adventures in cocktailing, based In Dallas, Texas, USA. By Marc Ramirez, your humble scribe and boulevardier. All content and photos mine unless otherwise indicated. http://typewriterninja.com