On Saturday, the Bomb Factory in Deep Ellum will transform into a virtual city under a roof. Think bodegas, food trucks, a 13-piece band, a shoeshine stand.
In that sense, the always zany Ultimate Cocktail Experience will be no different – and yet very different in its quest to raise money to benefit for needy kids and their families. Each year, dozens of bartenders from Texas and beyond form teams and try to out-do each other as one-night-only pop-ups, churning out cocktails for charity while creating an identity fitting the theme.
“We really create an experience,” says event founder Bryan Townsend, who first created the event to benefit Trigger’s Toys, the charity he started 10 years ago. “I want it to be the kind of thing where people look at their friends and say, ‘What the hell is going on?’”
What began as a modest holiday-season party at an Uptown bar has eclipsed $200,000 in proceeds each of the last two years. Now in its 10thyear, the event has raised $1.2 million in all, moving from the grassy expanse of Klyde Warren Park into the massive Deep Ellum venue.
“It’s turned into this thing,” Townsend says. “I’ve been really proud of what we’ve been able to accomplish.”
Ten years ago, Townsend was feeling trapped in the corporate job he had then and began to focus on other things – like his dog, Trigger. He and Trigger were at a Grapevine hospital one day when a nurse told him about a little girl in therapy who’d been unable to socialize with others.
Townsend said: Maybe she’d like to give Trigger a treat?
The girl did, and then Townsend wondered if she might want to follow Trigger through one of the play tunnels in the children’s ward. When that happened, the nurse went and got the girl’s mom, because it was so unlike the girl to be so social.
Inspired by the experience, Townsend created Trigger’s Toys, a nonprofit providing toys, therapy aids and financial assistance to hospitalized kids and their families. As the proceeds grew, Townsend spread the benefits around, with funds now also providing therapy services at Bryan’s House, a Dallas agency serving kids with cerebral palsy, autism, Down syndrome and more.
That’s the mission at the heart of Saturday’s revelry, which runs from 7-11 p.m. at the Bomb Factory, or starting at 6 p.m. for VIP ticket holders. Attendees might encounter breakdancers, drum lines, fortune tellers, even a dog park.
“We want to it be like you’re walking through a city,” says Townsend, vice president and sales director for spirits producer The 86 Co. “What would you see?
Four different pop-ups will vie for top honors:
Elevate, a glam hotel-style bar headed by Megan McClinton and Jason Pollard (The Usual, Fort Worth);
The Lab, a molecular mixology bar led by Fernanda Rossano (High & Tight, Deep Ellum) and Austin Millspaugh (Standard Pour, Uptown);
Corner Bar, a neighborhood-bar concept led by Ravinder Singh (Macellaio, Bishop Arts) and Jones Long (Knife, Mockingbird Station); and
Neon, headed by Zach Potts (Gung Ho, Lower Greenville) and Kelsey Ramage (Trash Collective, Toronto).
Four years ago, the annual, bar-industry-driven fundraiser for Triggers’s Toys was a modest Christmas-season party at The Standard Pour, with 50 bartenders in Santa hats raining cocktails upon their mirthful elf minions. These days… well, look at it: Repositioned in the expansive savanna of Klyde Warren Park, this benefit behemoth, now dubbed the Ultimate Cocktail Experience, last year raised more than $200,000 and aims to exceed that this time around. Naturally.
The 2017 version of the Ultimate Cocktail Experience is set to go down on Saturday, Sept. 30, from 6:30 to 10 p.m. There will be food trucks and a charity casino area. Tickets, which range from $65 to $125 for VIP status, are available here. Or you can get your tickets for $80 at the door.
This big boy pop-up is the brainchild of Bryan Townsend, vice president and sales director for spirits producer The 86 Co., who a decade ago was a corporate wonk who didn’t like his job very much. In 2008, he left his job and began to focus on other things – including his dog, Trigger.
One day he was a Grapevine hospital with his newly trained dog when he met a nurse distressed about a young girl who’d been in therapy for a year, unable to socialize with others. Townsend suggested that maybe the girl would like to give Trigger a treat.
The girl did, and Townsend wondered if she might follow the dog through one of the hospital’s children’s ward play tunnels. Then that happened too. The nurse retrieved the girl’s mother. “It was the first time she’d ever crawled,” Townsend remembered.
Inspired by the experience, Townsend launched Trigger’s Toys, a nonprofit that provides toys, therapy aids and financial assistance to hospitalized kids and their families. That’s the organization at the heart of the revelry that now includes bartenders, brand reps and spirits distributors from Texas and beyond who come to lend their shaking, stirring hands.
Recast as a global throwdown, the Ultimate Cocktail Experience puts forward six unique bar “concepts,” each representing a different part of the world with drinks to match. This year’s showcased locales are Mexico City, London, New Orleans, Hong Kong, Havana and Casablanca, and each station’s drink lineup will include a classic drink and a non-alcoholic selection.
In the mix this year are bartenders Ash Hauserman of New York’s Havana-themed Blacktail, named Best New American Bar at this summer’s Tales of the Cocktail festival, and Iain Griffiths of London’s Dandelyan, which won the honor of the world’s best cocktail bar.
This year’s teams, classic drinks and team captains are as follows:
Casablanca (Mule): captain Andrew Stofko (Hot Joy, Uptown)
First came the bottles of Del Maguey, creeping onto the back shelves of select Dallas cocktail bars at the whims of barkeeps already touched by mezcal’s pentecostal fire. Even so, the agave-based spirit was shared straight – as some believe it should always be – and then only with the equally enthralled or the merely curious, offering a smoky hint of what was to come.
Then came the cocktails, in which mezcal was first relegated to a bit role, a distant sidekick to tequila, before gradually being paraded front and center to put its smokiness on full display. More recently, the Mexican spirit has been gauging its appeal among Big D imbibers in a growing series of pop-up-style events around town, but the question remains: Is Dallas ready for a full-fledged mezcal-driven bar?
A trio of Oak Cliff friends think so – and the three hope their passion for mezcal will turn other Dallas drinkers on to a spirit that has come a long way since the days it was known as “that bottle with the worm in it.”
Las Almas Rotas, the project of pals Taylor Samuels, Shad Kvetko and Leigh Kvetko, hopes to open this weekend on Parry Avenue, across from Fair Park. The mezcal-focused bar represents the logical and welcome next chapter for a concept that began first as a group of friends meeting for periodic mezcal tastings before becoming an underground tasting room (for those in-the-know) on Davis Street. There, the three would expound on mezcal’s virtues opposite a wall on which was scrawled “Tequila to wake the living. Mezcal to wake the dead.”
When the three shuttered that rustic hideaway, they set their sights on a licensed operation where they could share the fervor they’d built while not just tasting but learning about the spirit — even making several visits to Oaxaca, where the vast majority of mezcal is produced, much of it in small, family-run palenques that have been doing so for generations.
“We’re hoping the space will be interesting enough to engage people to come in,” says Samuels, whose pedigree is strong as a member of the family that launched Maker’s Mark. “Hopefully it will encourage people to reach beyond their normal habits.”
Mezcal, like tequila, is made from the agave plant – but while tequila is limited to the blue agave variety, mezcal is a spirit made from any agave variety (thus making tequila technically a mezcal) and so has a broader taste profile.
“There’s an immense amount of genetic diversity,” panelist Ivan Suldana, author of “The Anatomy of Mezcal,” told an audience at 2015’s Tales of the Cocktail in New Orleans. “We’re talking about the largest genetic diversity we can get from a spirit.”
Which is one reason Samuels chose to pursue a Mexican spirit rather than the pride of his Kentucky family. “Mezcal to me is more interesting than bourbon because every batch is different,” he says.
Mezcal’s production process also differs from tequila, with the hearts of the agave smoked in ovens rather than baked, giving the spirit its distinctive smoky flavor. Agave has an almost mythical status in Oaxaca, and those turned on to mezcal’s distinctive flavors remember their conversion.
For Samuels, that moment came at Austin’s Bar Ilegal, a tiny, dark mezcaleria where patrons were encouraged to sip samples from traditional copas. “That was my first experience,” said Samuels, who’s been tending bar at Oak Cliff’s Bar Belmont throughout the last year. “I didn’t really understand until I was in that room. Then Shad and I started doing the dinners and it kept getting larger and we thought, ‘We need a good room to drink mezcal in.’ That led to this.”
Las Almas Rotas – “the broken souls” – will have such a room, lurking behind a main area focused on cocktails and Mexican small plates. There you’ll find more obscure mezcals and even Paranubes, a fantastic Oaxacan agricole rum. “It’s kind of an homage to our speakeasy,” Samuels says. “Just straight spirits and Topo Chico.”
Such a room already exists in Dallas, in the back area of Uptown’s Bowen House, where bartenders Daniel Zapata and Mauricio Garriegos operate Santos y Pecadores (“saints and sinners”) on Tuesday and Thursday nights. The two pour strictly agave spirits in a small space accented with Christian paraphernalia, luchador masks and even a figurine of a revered, Robin-Hood-like narco.
Santos y Pecadores, too, is an extension of a previous effort, a series of mezcal pop-ups previously conducted with fellow bartenders Hector Zavala and Luis Sifuentes.
“We want people to get in love with mezcal,” says Garriegos, who also works at Palapas on Lower Greenville. That is the true Mexico, he says; not tequila. “It’s, like, with Mexican food. People think they’re eating real Mexican food but it’s actually Tex-Mex.”
Las Almas Rotas will be open Wednesdays through Sundays, with church-pew seating, contemporary Mexican rustic decor and two-inch-thick pecan tables from the original speakeasy. The image of an agave plant that graces the front door was done by Leigh Kvetko, a graphic designer.
Husband Shad is an antiques collector and dealer, and the Kvetkos hosted many of the original gatherings of the so-called “Mezcal Cartel,” of which I was fortunate enough to be a part. What began as a group of mezcal-enthused friends sipping agave around a dinner table will now be a brick-and-mortar operation that they hope will inspire similar zeal in others.
“We basically created a room that we would want to drink in,” Shad Kvetko says.
For their mezcaleria’s actual opening date, keep an eye on their Facebook page for announcements.
For any serious Dallas cocktail fan, the crew behind the bar Sunday would have looked familiar – Austin Millspaugh, Jorge Herrera and Christian Rodriguez, the popular Thursday night crew from The Standard Pour in Uptown – jostling shakers, swirling liquids, torching lemon peels and working the room in their dapper TSP uniforms. It was a practiced environment for the TSP crew, but a typical Uptown crowd this was not. A glimpse outside made it clear: They weren’t in Dallas anymore.
Chinatown was a half-mile away; the Transamerica Pyramid a few blocks beyond that. Five miles to the west, the Golden Gate Bridge. On Sunday, the Standard Pour team – which in recent months has made a habit of doing guest pop-ups at other bars – took things to a whole new level, bringing their traveling “TSP Takeover” to Pacific Cocktail Haven, or PCH, one of San Francisco’s newer cocktail joints.
“We’re going into a West Coast stronghold,” Millspaugh had said before the trip, aware that the city, along with New York, had forged the beginnings of today’s craft-cocktail revival. “We have to bring our A-game.”
And that they did, with a six-drink lineup sponsored by Pernod Ricard USA. As with their previous pop-ups at Dallas’ Industry Alley and High & Tight, it was all for charity – with Planned Parenthood the recipient of this night’s proceeds.
Though PCH has hosted guest bartenders before, “we’ve never had a team take over the bar,” said Kevin Diedrich, PCH’s operating partner. The bar, typically closed on Sundays, had opened for this special event. “It’s a cool way to share what we do, but also for them to share with they do. We went through the drink list this afternoon. There’s some cool flavors. They’re pushing the boundaries.”
There was Rodriguez’ tropical Bad and Boujee, a mix of tequila, horchata, lime, cinnamon-vanilla syrup, Topo Chico and tiki bitters.
Herrera’s Tourist Trap was a crowd favorite featuring Irish whiskey, Yellow Chartreuse, bittersweet liqueur, sweet vermouth and a tobacco tincture.
Millspaugh, meanwhile, in typical Millspaughian fashion, had concocted the cocktail equivalent of caramel-truffle popcorn with his disorientingly delicious Light, Camera, Action – an ensemble of Irish whiskey, nutty Oloroso sherry, popcorn liquid, dehyrdrated foie gras and black truffle salt.
“It’s weird,” said one woman, a Stanford University instructor. “I feel like I’m drinking a movie.”
The TSP team showcased Texas hospitality and flair, with Millspaugh at one point grating dehydrated foie gras directly into a woman’s mouth. He, Herrera and Rodriguez have drawn a loyal following on Thursdays at The Standard Pour, which has made a habit of trying not to be a standard bar.
Last year, the McKinney Avenue venue featured a weekly series of guest crews from other Dallas bars; a weekly event felt like too much, so as 2017 rolled around they brainstormed. What if the TSP team spent one night a month working at other bars, they thought? “We’re just trying to get our names out there,” Rodriguez says.
Their first “takeover” took place at Knox-Henderson’s Atwater Alley, after which Herrera proposed the idea of doing it all for a good cause. April’s event at Industry Alley, sponsored by Remy Cointreau, benefited Texas Scottish Rite Hospital for Children, while proceeds from their March pop-up at Deep Ellum’s High & Tight, sponsored by Avion tequila and St. Germain, went to the Dallas office of the National Multiple Sclerosis Society. Each event raised $1,300 or more for charity.
They recently met Jessamine McClellan, the San Francisco-based national brand ambassador for Redbreast Irish whiskey, and told her about the project, pitching the idea of taking their show on the road. She suggested the idea to Diedrich, who agreed to host the TSP crew. The Standard Pour offered to partially subsidize their trip, and the deal was done.
“The idea is, one, to showcase the place we work at, and two, to give back,” Millspaugh said. “It’s, like, paying it forward.”
Now, it’s back for another run: The 5th annual Trigger’s Toys cocktail bash, billed as “The Ultimate Cocktail Experience,” is projected to be the biggest ever – with ailing kids as the beneficiary.
The yearly pop-up, scheduled for Saturday, Nov. 5, has moved to Klyde Warren Park, showing how far the annual benefit event has come after stints at The Standard Pour in Uptown and Henry’s Majestic in Knox-Henderson.
Five teams of bartenders, distributors and brand ambassadors from around Texas will face off for charity, and under this year’s theme, “Cocktails Around The World,” each squad’s pop-up bar will represent a particular continent – North America, South America, Africa, Asia or Europe.
With this year’s larger venue, Trigger’s Toys founder Bryan Townsend hopes to raise as much as $300,000, more than three times the $130,000 raised at last year’s event. By 2020, he aims to offer a million Christmas-season care packages to needy area children.
“We’re offering a unique way for people to experience the talents of our service industry while giving back to their community,” said Townsend, who named the agency for his dog, Trigger, after seeing the animal’s positive effect on a child in need of therapy.
The annual event helps chronically sick kids and their families through financial assistance and supplemental programming.
This year’s event will run from 6:30 p.m. to 10 p.m. Tickets, available here, are $65 or $125 for the VIP experience — including 6 p.m. entry.
Team captains and their logos (provided courtesy of Trigger’s Toys) are as follows:
You don’t have to go all to Japan to find an izakaya, a gastropub-like gathering spot for those who love to drink shochu, the country’s national spirit. At least not this Sunday, when Dallas’ Industry Alley, Charlie Papaceno’s chill hang in the Cedars neighborhood, becomes a pop-up izakaya for the night.
It’s all part of the bar’s “1st Sunday Soiree,” a recently launched series of evenings featuring guest chefs and their gustatory goodies. The series kicked off last month with Small Brewpub’s Misti Norris, whose creative consumables were to die for; Justin Holt, sous chef at Lucia, will bust out an array of ramen, yakitori skewers and the Japanese delight known as Battleship Curry. The fare is cash only, with prices running from $2 to $10 from 8 p.m. until the food runs out. Try to remain civilized.
This time around, bar manager Mike Steele is getting into the fun, rounding out the izakaya theme with a mix of cocktails featuring shochu, a low-proof liquor distilled from stuff like rice, barley or sweet potatoes. As I wrote in The Dallas Morning News, it’s light and earthy, like a hoppy green tea.
In Japan, shochu is the featured spirit at izakayas, which evolved from sake shops that began adding seating so people could stay a while. While they still feature sake, beer, wine and whiskey, shochu is still the foundation; at 50-proof, it’s not as strong as most spirits but still brawnier than wine. Izakaya-style bars featuring American-oriented cocktails have blossomed throughout the country.
Steele and guest bartender Trina Nishimura — the two were among the original crew at Cedars Social, the influential craft-cocktail bar just down the street — will be serving up a mix of izakaya-style cocktails evoking both Japanese-style drinks (think low-proof) and cocktails adhering more to a Western philosophy. They’ll use ingredients like yuzu and matcha green tea syrup and stick to two kinds of shochu, one made from barley and the other from white sweet potatoes specifically produced for shochu. “Once you get that third or fourth sip and that shochu gets on the palate, then these other flavor profiles start coming through,” Steele says.
POP-UP IZAKAYA AT INDUSTRY ALLEY, 1713 S. Lamar, Dallas. Food is cash only. Starting at 8 p.m. until the food runs out.
Next Sunday, Dec. 13, you’ve got the chance to give and get at the same time. It’s a pre-Christmas miracle.
The 5th annual Trigger’s Toys Fantasy Draft Main Event takes place Dec. 13, with five all-star teams of bartenders and industry professionals staffing five tongue-in-cheek pop-up bars under one roof. Tito Beveridge himself, of Tito’s Vodka, will be there. The entire team of New York-based The 86 Co, will be there. YOU SHOULD BE THERE.
Twenty-five bucks in advance gets you in the door at Henry’s Majestic in Knox-Henderson, plus two drink tickets. (You can also buy tickets at the door for $30.) Then, wherever you want to cut loose and drop your dough is your choice: Will it be Chubbies, the dive bar, or yacht club bar Billion $ Baby? Karaoke bar Liquid Courage, or disco bar Studio Zoom Zoom? Or do you just want a place where you can call your own drink? Then it’s TOGA for you.
The best thing is, it’s all for a good cause. What cause might that be? Gather ’round and listen, boys and girls.
Bryan Townsend was at a hospital in Grapevine with his newly trained dog when he met a nurse distressed over a young girl who’d been in therapy for a year, unable to socialize with others. “She’s not getting any better,” the nurse said.
Townsend himself had been stuck for a while, in a corporate job where he wasn’t very happy. In 2008, he left and began focusing on other things. His dog, Trigger, was one of them.
He told the nurse: Maybe she’d like to give Trigger a treat?
The girl did.
“Then I wondered if she’d follow Trigger through a tunnel,” Townsend said. “And she did. The nurse went and got the girl’s mom; it was the first time she’d ever crawled.”
“I truly believe we’re all in the world to do something better.” – Bryan Townsend, The 86 Co.
Inspired by the experience, Townsend – now a vice president and sales director for spirits outfit The 86 Co. – launched Trigger’s Toys, a nonprofit that provides toys, therapy aids and financial assistance for hospitalized kids and their families.
“It instantly changed this girl’s life just because I was throwing treats for my dog,” Townsend says.
Last year’s Trigger’s Toys event, including sponsorships, raised about $100,000 for the cause. This year’s total is already at $87,000. “That’s the most we’ve had going in,” said Ariana Hajibashi, who’s handling publicity for the event.
Among the projects past funds have benefited include therapeutic equipment, Christmas toys and construction of a courtyard at Our Children’s House, a facility for children with special healthcare needs at Baylor Scott & White in Carrollton.
Sunday’s event runs from 8 pm until midnight-ish, with stacks upon stacks of participating bartenders coming from all over Texas. There’ll even be a couple from Oklahoma City.
This year’s bartending team captains are Ida Claire’s Bonnie Wilson, Parliament’s Stephen Halpin, Leonard Oliver of Austin’s VOX Table, Juli Naida of HG Sply Co. and Armando Guillen of The Standard Pour.
Each bar team is going all out, as usual: Tito Beveridge will be slinging with the Chubbies team, while Studio Zoom Zoom is gathering short rah-rah videos from classic bars around the world, including New York’s Employees Only and Pegu Club and The Violet Hour in Chicago – each of which will play disco music for an hour at their respective establishments in support.
“I truly believe we’re all in this world to do something better,” Townsend says.
Much is inherently ridiculous about the notion of a flying cucumber, and yet such concerns did little to deter Hendrick’s, the decidedly unusual Scotland-based gin, from conceiving just such a thing to loose upon the nation’s skies. That’s just how Hendrick’s rolls.
“Just as we applied the taste of CUCUMBER to GIN,” the Hendrick’s literature boasted in typical circus-sideshow fashion, “we are now applying the CUCUMBER’S AERODYNAMIC SHAPE to FLIGHT.”
This weekend, the marvelous X-111 Flying Cucumber Airship found its way to Houston’s Ellington Field, a military and public airport on the city’s periphery, where members of the cocktail literati were afforded this most peculiar form of transport.
Arriving by Hendrick’s shuttle from a safe measure beyond, we intrepid travelers were deposited on the field at a pop-up parlor echoing Hendrick’s’ old-timey vibe with vintage furniture, trunks and an antique automobile with a pullout bar.
But there could be no doubt that it was the 130-foot dirigible in the distance that had captured our fascination. Cleverly wrapped in dark green vinyl to recall the familiar produce that is one of gin’s besties, it sported a single eye, the symbol of Hendrick’s Gin’s so-called Society of the Unusual.
Approaching storm clouds offered an air of adventure as well as a good amount of wind, requiring the blimp to be tethered by the nose to a large mast, lest it be disastrously swept away. I could only imagine that, should the craft tragically go down during my ride, that at least my obituary would be mildly hilarious.
Meanwhile, a Hendrick’s-attired crew attended urgently to the airship, wresting it into position with ropes and sheer brute strength as we took turns being ushered in groups of one to three into the surprisingly small cab.
I was lucky enough to ride alone with pilot Cesar Mendez, a Kerrville native who splits cucumber-flying duties with fellow pilot Charlie Smith. Theirs is a rare skill indeed: “There’s actually more astronauts in the world than people who can fly these things,” said Jim Ryan, Hendrick’s Gin’s U.S. brand ambassador.
A wave of Mendez’s hand and the crew freed the ropes from their mighty grips, and off we sailed into the heavens. A pair of wheels to either side of him controlled our lift and descent, while pedals, or rudders, at his feet controlled direction.
Our ascent was casual and, as Hendrick’s would put it, civilized, a series of plodding front-to-back tilts that gradually took us up and forward, like a great whale rising from its oceanic depths. “We’re slow and low,” Mendez said. “We’re never really in a hurry.”
The airfield and its surrounding greenbelts and neighborhoods opened up before us. Within a few minutes, we had reached our comfort zone of 1,000 feet, a height that not only allows those on the ground to take in the airship’s signature artwork but keeps the flying cucumber safely away from other air traffic or flying produce.
It was about this time that I remembered that I was terrified of heights. The fact that I was next to an open window from which my cell phone could easily spill until it fell, fell, fell indistinguishably to the ground 80 stories below, was no help, nor were the cab’s forward tilts that practically shoved my altitudinous predicament in my face.
Yes, I was in a real pickle. I’m not gonna lie: My hands had gone clammy and my heart was racing. I did what I normally do in such situations: I went into reporter mode, tossing a few questions at the Mendez and focusing on jotting down the answers until I realized that in actuality, the 35-mph ride was remarkably smooth. And enjoyable, too, despite the lack of beverage service, or more to the point, gin-and-tonic service.
Before long we were moving in for our landing as the crack Hendrick’s crew lined up in inverted-V formation, prepared to haul us home and toward welcome refreshment.
Houston was the fourth stop on the cucumber’s 13-city tour that includes Los Angeles, San Francisco, Boston, Detroit, New York and Chicago. Next would be South Florida. Dallas had originally been on Hendrick’s’ schedule but unfortunately had to be scrubbed because of inclement weather.
“Everything is susceptible to weather conditions,” Mendez said. “That’s just part of the experience of flying in a cucumber.”
There are so many reasons why you should drag yourself to tonight’s benefit bash for Trigger’s Toys at Henry’s Majestic in Knox-Henderson – the five pop-up bars, for instance, and the fact that the whole thing benefits hospitalized kids. But here’s one more: Mr. Fletcher is about to play the little ace that he’s been holding up his sleeve.
Some were surprised when the craft-cocktail wunderkind announced he was leaving venerable Victor Tango’s, and the bar program he’d helped lift to new heights, for Henry’s, the latest venture in the curiously unfertile space at McKinney and Monticello.
True, he’d known owners Jim and Cindy Hughes of Bread Winners Cafe since his days at the cafe’s adjoining Quarter Bar in Uptown. But still… “It’s more of a leap forward for me,” he told me just after the announcement. “It’s going to open some doors.”
Apparently those doors were more than figurative, because now it all makes sense: At Henry’s, just like a Transformer, there’s more than meets the eye. Turns out there’s an unused nook or cranny or two that have been ripe for the renovating, and the space once home to Cretia’s and Acme F&B has been – surprise! – a rabbit warren of bar potential.
Welcome to Atwater Alley, a long narrow corridor behind Henry’s kitchen – accessible on the Monticello Avenue side – that leads to a cozy, two-story den falling somewhere between modern Victorian and Old West saloon. Though larger, the dimly lit upstairs area is especially submarine-snug. And both stately back bars are a throwback; Fletcher thinks the upper one was actually shipped in from The Old Absinthe House in New Orleans. But incredibly, the space has sat here apparently unused for a decade — if it was ever used at all.
“This is kind of why I joined this whole team,” the typically understated Fletcher says. “I knew there was something really cool back here. I was like, `Oh, okay.’ It’s like a playground.”
It took a little work to revive, but the area is now ready to house two of tonight’s benefit pop-ups – the & and & cocktail lounge and the Booty Bar and Half-Mast Tiki Lounge. (The other three will be in Henry’s main bar area.)
For those unfortunate enough to miss tonight’s event, Fletcher plans to keep Atwater Alley going from here on out every Thursday, Friday and Saturday. “It’s a great little space,” he says.
As Ryan Fussell of Fort Worth’s Bird Café put it, it was a veritable who’s-who of craft bartenders, dozens of them assembled on a weekday afternoon for the first of several steps toward a purpose greater than themselves. The site was Uptown’s Standard Pour, where five boards had been posted above the bar, each topped with the name of a trusty tipple maker.
Yes, there’s a story there, but here’s what you really need to know: That on Sunday, Dec. 14, five teams of drink-slingers will face off at Henry’s Majestic as part of the Trigger’s Toys Fantasy Draft Main Event – not only for your imbibing pleasure but for the benefit of Trigger’s Toys, a Dallas charity serving hospitalized kids and their families.
As if that’s not enough reason to get yourself over there, consider this: The agency’s third annual fundraiser will feature five pop-up bars of varying tongue-in-cheek themes, and if you’re wondering how Henry’s – the recently opened Knox-Henderson gastropub in the space once occupied by Acme F&B – is going to pull that off, you’re going to have come see for yourself the little ace that bar manager Alex Fletcher has been hiding up his sleeve.
So on this afternoon, the gathered bartenders were at The Standard Pour for the “fantasy draft” that would produce the five teams of 13, along with bar concepts and sponsored spirit lineups. Organizer David Alan, the Austin-based Tipsy Texan himself, was here with his team, the lot of them dressed like referees. Actually, it wasn’t so much a draft as a draw, with each captain – Parliament’s Lucky Campbell, Bolsa’s Kyle Hilla, Knife’s Charlie Moore, LARK at the Park’s Matt Orth and, from Austin, Drink.Well’s Jessica Sanders – picking names out of a bowl to compile their teams. While most of the crews represent the Dallas-Fort Worth area, a number are coming in from elsewhere to aid the cause from places like Austin, San Antonio, San Diego and Los Angeles.
“Dang, my team looks good,” Moore crowed after drawing Fletcher’s name from the batch, adding to a lineup that already included Bolsa’s Spencer Shelton, Proof + Pantry’s Josh Hendrix and Michael Reith of the Windmill Lounge. “That’s it! It’s over. Everybody go home.”“Stacks on stacks,” Hendrix added.Your pop-up bar lineup will include a sports bar, honky-tonk saloon, nightclub, tiki bar and, of course, bespoke cocktail lounge. Each ephemeral entity is already being promoted on Facebook and other social media, and you’ll find them here:
The event runs from 8 pm to midnight at Henry’s Majestic, 4900 McKinney in Dallas. Pre-purchased tickets on Eventbrite (available here) are $20, which includes two drinks. You can also buy tickets at the door for $10, then spring for your drinks inside.
Along with donations from sponsoring spirit producers, last year’s bash at The Standard Pour pulled in a whopping $45,000 for Trigger’s Toys, which in addition to financial aid provides kids with toys and therapy aids. With the help of the bartenders giving their time on Sunday, founder Bryan Townsend – who named the agency for his dog after seeing the animal’s positive effect on a child in need of therapy – hopes to take that to new levels.
“Not only are you changing this industry,” an emotional Townsend told the group. “What we’re doing today will change lives.”
Booze news and adventures in cocktailing, based In Dallas, Texas, USA. By Marc Ramirez, your humble scribe and boulevardier. All content and photos mine unless otherwise indicated. http://typewriterninja.com