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Cocktails, Competitions and Honors, Deep Ellum, Events, Exotic tales of adventure, For A Good Cause, General revelry, Pop-Up Bars, Reunited and it feels so good, Theme parties

Mustache seesaws and vodka ice cream: Bar squads vie for Ultimate Cocktail crown at 8th annual benefit event

Mustache seesaws. Vodka ice cream. A magical wall through which seemingly disembodied hands offer cocktails for the taking. It might sound like something out of an Alice in Wonderland fantasyland, but that’s what you’ll find on the evening of Sunday, Oct. 13, at Deep Ellum’s Harlowe MXM and its adjoining sister bar, Trick Pony.

The event is the 8thannual Ultimate Cocktail Experience, which in its previous seven years has raised nearly $1 million total for Dallas-based Trigger’s Toys, a non-profit organization aiding hospitalized kids and their families.

Ultimate Cocktail Experience 2018
2018’s Ultimate Cocktail Experience took place at The Bomb Factory. Image from video footage produced for the event.

“It’s one of those days when everybody comes together,” said Naomi Ayala, president of the U.S Bartenders Guild’s Dallas chapter, at a recent group workshop. “It’s for the kids.”

Originally known as the Fantasy Bar Draft and then Cocktails for a Cause, the Ultimate Cocktail Event has snowballed since its initial runs at The Standard Pour in Uptown and Henry’s Majestic in Knox-Henderson, held more recently at massive venues like the Bomb Factory and Klyde Warren Park. This year’s move to Harlowe/Trick Pony takes the party back to its roots while maintaining its spirit and spectacle.

“We’re toning it back down,” says Brian McCullough, among the event’s original organizers. “Everyone will feel the whole thing a little more.”

Ultimate Cocktail Experience
The Ultimate Cocktail Experience, now in its 8th year, has raised nearly $1 million for Trigger’s Toys.

The Ultimate Cocktail Event runs from 6 to 11 p.m. and capitalizes on the Harlowe/Trick Pony complex’s two-story design – a perfect setting for the gala’s traditional five-way battle of pop-up bars staffed by more than a hundred bar industry pros from DFW and beyond.

Every year, five teams of bartenders conceive an imaginary bar and spend time developing the drinks, concept and clever marketing campaigns in pursuit of the coveted people’s choice prize. This year’s event is an all-star reunion, bringing together each of the last five year’s winners for a bid at the ultimate crown.

“We’re even bringing back Ampersand and Ampersand,” says Stephen Halpin, Dallas-based manager of trade education for Patron Tequila, referring to the cheeky name of 2014’s champ.

But as Ayala said, it’s all about the kids. It was Bryan Townsend, vice president of global sales for spirits producer The 86 Co., who launched Trigger’s Toys 11 years ago after witnessing the positive effect that his dog, Trigger, had on an antisocial child at a local care facility.

This year’s move to Harlowe MXM/Trick Pony takes the annual benefit back to its bar roots. Image from video footage produced for the event.

Now, in addition to providing financial support for kids and their families facing long-term hospital care, Trigger’s Toys every year buys holiday-season gifts for them and their families and funds therapeutic care for kids with autism, cerebral palsy and other conditions through an organization called Bryan’s House.

“It has just evolved and evolved,” Townsend says.

Joining “& and &,” helmed by the Statler Hotel’s Kyle Hilla, will be 2018 champ Elevate, captained by Megan McClinton and Jason Pollard of The Usual in Fort Worth; 2017 champ Cuba, led by Nicholas Grammer of The Mitchell; 2016 winner American Carnival, headed by Andrew Stofko of Te Deseo; and 2015 champ Zoom Zoom, led by Zach Smigiel of Billy Can Can.

Tickets are $65 and are available here.

Harlowe MXM, 2823 Main Street, Dallas

NOTE: A previous version of this post stated that Ravinder Singh of Sloane’s Corner would be leading team Cuba; Nicholas Grammer has since stepped in to take his place.

Charity, Community, Dallas, Deep Ellum, Events, General revelry, Most excellent ideas, Pop-Up Bars, Theme parties

Saturday’s Ultimate Cocktail Experience will turn Deep Ellum space into a city under a roof

The Ultimate Cocktail Experience, coming Saturday to the Bomb Factory in Deep Ellum. (Photo by Don Mamone)

On Saturday, the Bomb Factory in Deep Ellum will transform into a virtual city under a roof. Think bodegas, food trucks, a 13-piece band, a shoeshine stand.

In that sense, the always zany Ultimate Cocktail Experience will be no different – and yet very different in its quest to raise money to benefit for needy kids and their families. Each year, dozens of bartenders from Texas and beyond form teams and try to out-do each other as one-night-only pop-ups, churning out cocktails for charity while creating an identity fitting the theme.

“We really create an experience,” says event founder Bryan Townsend, who first created the event to benefit Trigger’s Toys, the charity he started 10 years ago. “I want it to be the kind of thing where people look at their friends and say, ‘What the hell is going on?’”

What began as a modest holiday-season party at an Uptown bar has eclipsed $200,000 in proceeds each of the last two years. Now in its 10thyear, the event has raised $1.2 million in all, moving from the grassy expanse of Klyde Warren Park into the massive Deep Ellum venue.

“It’s turned into this thing,” Townsend says. “I’ve been really proud of what we’ve been able to accomplish.”

A scene from 2016’s Ultimate Cocktail Experience at Klyde Warren Park. (Photo by Don Mamone)

Ten years ago, Townsend was feeling trapped in the corporate job he had then and began to focus on other things – like his dog, Trigger. He and Trigger were at a Grapevine hospital one day when a nurse told him about a little girl in therapy who’d been unable to socialize with others.

Townsend said: Maybe she’d like to give Trigger a treat?

The girl did, and then Townsend wondered if she might want to follow Trigger through one of the play tunnels in the children’s ward. When that happened, the nurse went and got the girl’s mom, because it was so unlike the girl to be so social.

Inspired by the experience, Townsend created Trigger’s Toys, a nonprofit providing toys, therapy aids and financial assistance to hospitalized kids and their families. As the proceeds grew, Townsend spread the benefits around, with funds now also providing therapy services at Bryan’s House, a Dallas agency serving kids with cerebral palsy, autism, Down syndrome and more.

That’s the mission at the heart of Saturday’s revelry, which runs from 7-11 p.m. at the Bomb Factory, or starting at 6 p.m. for VIP ticket holders. Attendees might encounter breakdancers, drum lines, fortune tellers, even a dog park.

“We want to it be like you’re walking through a city,” says Townsend, vice president and sales director for spirits producer The 86 Co. “What would you see?

Four different pop-ups will vie for top honors:

Elevate, a glam hotel-style bar headed by Megan McClinton and Jason Pollard (The Usual, Fort Worth);

The Lab, a molecular mixology bar led by Fernanda Rossano (High & Tight, Deep Ellum) and Austin Millspaugh (Standard Pour, Uptown);

Corner Bar, a neighborhood-bar concept led by Ravinder Singh (Macellaio, Bishop Arts) and Jones Long (Knife, Mockingbird Station); and

Neon, headed by Zach Potts (Gung Ho, Lower Greenville) and Kelsey Ramage (Trash Collective, Toronto).

Tickets run from $68 to $128 and are available here.