Tag Archives: Texas

Spirits in a brewery world: Texas’ iconic beer maker hopes consumers take a ‘Shine to its budding distillery

Spoetzl’s new line of spirits. Photo courtesy of Spoetzl Brewery & Distillery

Shiner beer is a rite of passage for Texans, and it’s practically a street cred of sorts to have a bottle or three of Shiner Bock at the ready in your fridge.

Now the state’s iconic, independent brewery hopes to earn a place on your liquor shelf, too. In recent months, Spoetzl Brewery (& Distillery) has been quietly rolling out a trio of spirits bearing the Shiner name on its gleaming white campus – and this month, the fledgling Lavaca County operation is making its new vodka, gin and moonshine available exclusively throughout the Dallas-Fort Worth area.

Until this week, the only place you could find Shiner Vodka, Shiner Gin and Shiner ‘Shine was in Spoetzl’s tasting room in Shiner, just steps away from a tiny distillery area that pales in size to the massive brewery works pumping out a dozen varieties of Shiner beer per year.

Spoetzl’s brewery — and now distillery, too — in Shiner, Texas.

“We’ve been selling the spirits right here in Shiner only,” said brand director Nick Welland. “That gave us some time to work out the kinks.”

Welland said what started out as a hobby project aimed at providing brewery visitors with “a more complete experience” became more of a mission.

“Once we got into it, it was like, we’re going to do it right,” he said. “This is not a cash grab.”

As evidence, Welland points to the products’ under-the-radar launch and a still purchased from a stalwart Scottish manufacturer.

“We’re just trying to make the best product we can,” he said. “When you’re brewing beer, you’re already 70 to 80 percent of the way there.”

Tom Fiorenzi, Spoetzl’s director of brewery and distillery operations, tapped Jessica Michalec, a fourth-generation Shiner native who had been a maintenance and engineering project coordinator at the brewery, to manage the distillery.

Spoetzl’s fledgling distillery operation sits just beyond its popular tasting room.

The spirits themselves are respectable: The vodka is, well, vodka, and the gin – “a gin for non-gin drinkers,” Michalec says – is a botanical, London-dry-style blend featuring notes of pecan and citrus. My favorite of the bunch, though, is the Shiner ‘Shine, a ruggedly grassy unaged spirit distilled from corn, barley and malt that rides off into your palate like a poncho-wearing Clint Eastwood.

“It makes people want to drink more, because of that long end,” Fiorenzi says.

The three spirits will be available throughout the DFW area for a year, and after that, who knows? The distillery also has a bourbon, rye and single malt whisky in the works.

“You think about how big the Shiner name is, but we really are a small operation,” Fiorenzi says. “We want to go in and make sure we do it right, and we’ll learn from that.”

National cocktail conference gets a Lone Star welcome

Shiner Beer at Tales of the Cocktail
The fancydranks of Texas strutted their Lone Star stuff at Tuesday’s kickoff event

You could say that Texas did itself proud in New Orleans yesterday, but then again pride in Texas has never been in short supply. Anyone taking in Tuesday’s festivities in front of the venerable Hotel Monteleone would have seen a state standing as one, with two dozen bartenders and liquor promoters firing a collective bar gun of Lone Star hospitality.

The “Texas Tailgate” — among the kickoff events for the 11th annual Tales of the Cocktail conference — served up a double-digit selection of punch-cooler cocktails, plus a handful of Texas distillers and brewers offering samples of their work. Breaking a sweat in the NOLA humidity, they poured: Charlie Papaceno of Windmill Lounge, Creighten Brown of the late Private/Social, Sean Conner of Plano’s Whiskey Cake and a smattering of representatives from the Cedars Social and Bar Smyth.

Mate' Hartai -- of Dallas' Libertine Bar and Bar Smyth -- and Whiskey Cake's Sean Conner beat a punch-cooler drum roll
Mate’ Hartai — of Dallas’ Libertine Bar and Bar Smyth — and Whiskey Cake’s Sean Conner beat a punch-cooler drum roll

McCullough's tequila-fueled Garden District Punch was among the event's highlights
Brian McCullough’s tequila-fueled Garden District Punch was among the day’s highlights

There was the bourbon-fired Leather Face Mask, from Bonnie Wilson of The Ranch in Las Colinas; the tiki-ish Paradise Dream from Republic Distributing’s Chris Furtado, made with Mount Gay small-batch Black Barrel rum; and coolers of Shiner beer. Brisket was served. Austin’s Treaty Oak distillery handed out sips of two limited-release products – Red Handed Bourbon and Antique Reserve Gin – scheduled to be available by year’s end.

“Every good party needs a good kickoff before the festivities,” said Standard Pour’s Brian McCullough, president of the North Texas chapter of the U.S. Bartenders Guild. “We’re just celebrating what we do in Texas.”

And apparently, that’s good times and drinks: McCullough’s Garden District Punch was among the day’s best concoctions, a tart and refreshing burst of Dulce Vida tequila blanco, watermelon, raspberry, strawberry, lemongrass, jalapeno and red wine vinegar.

The 'Texas Tailgate' welcomed early conference-goers outside the Hotel Monteleone, TOTC headquarters
The ‘Texas Tailgate’ welcomed early conference-goers outside the Hotel Monteleone, TOTC headquarters

Suddenly, Papaceno’s voice boomed, as if over a megaphone: “WE HAVE EIGHT MINUTES UNTIL THESE COCKTAILS SHUT DOWN, SO PLEASE, DRINK HEARTILY WITHIN THOSE EIGHT MINUTES.”

The able and willing complied. After all, it was barely 4 p.m.

“Yeah!” someone shouted. “Texas!”

“Texas has four little gems,” said Juan Pablo DeLoera, the state’s rep for Milagro Tequila, referring to the cities of Dallas, Austin, Houston and San Antonio. “There’s a lot of talent and passion. It has the right to show what it’s made of.”

Brad Bowden of The People's Last Stand was one of a dozen-plus bartenders representing Dallas
Brad Bowden of The People’s Last Stand was one of a dozen-plus bartenders representing Dallas

Imbibe drinks our milkshake: National magazine highlights Texas cocktails

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Don’t look now, but Texas is having a national cocktail moment: No less than Imbibe magazine, the nation’s premiere publication devoted to all things drinkable, highlights the Lone Star State in its latest issue.

“It’s kind of surprising,” says John Garrett, who represents the spirits division for Texas distributor Virtuoso Selections. “They could have done any state. They picked Texas. They know this is a burgeoning area.”

Dallas, Houston, Austin and San Antonio cocktails, beer and coffee are all featured. Getting deserving cocktail nods from Dallas are The Cedars Social, The Standard Pour, Private/Social, Tate’s and the Black Swan Saloon. More questionable recommendations are dining-centric Local, the fast fading Chesterfield and, most incredibly, the Establishment, described in great detail as an “experience for a Dallas night you won’t soon forget” even though the place has yet to actually open as of today. Way to go, Imbibe!

Nevertheless, the focus on Texas shows the state is finally emerging from behind the national curve when it comes to cocktails, and Lone Star luminaries such as Houston’s Alba Huerta and San Antonio’s Jeret Pena are prominently featured. There’s even a drink recipe from The Cedars Social’s Mike Martensen.

Things are only going to get better here.

— Marc Ramirez, 3/2/13