Tag Archives: Imbibe

If there was ever a time to celebrate the Negroni, National Negroni Week is it

National Negroni Week
It’s National Negroni Week. Why aren’t you celebrating?

The Negroni is among the most perfect of cocktails, a happy triumvirate of gin, sweet vermouth and the Italian bitter liqueur Campari that appeals to the bittersweet lover in you. It works as a handy aperitif or a dependable go-to, and it’s got some legs: The recipe dates back to at least the 1950s, though its rumored origins trace back to 1919, when the Italian Count Negroni asked for a variation on the Americano to be made with gin instead of club soda.

As consummate bar man Rocco Milano once said, “It’s a drink that’s greater than the sum of its parts, because they have an amplifying effect.”

That they do. Master bartender Gary Regan calls the Negroni one of the world’s finest drinks. “The balance is of primary importance in a Negroni,” he writes in The Joy of Mixology. “Using equal parts of each ingredient is absolutely necessary to achieve perfection.”

It’s also a drink that oh so willingly lends itself to multiple variations. Sub mezcal for gin and you’ve got a smoky Negroni; use bourbon and you’ve got a Boulevardier. Fancy up your sweet vermouth with Carpano Antica for some extra zing. And so on. It’s a versatile vehicle for your whims.

Which is all the more reason to celebrate the currently ongoing National Negroni Week, as proclaimed by Imbibe magazine. And it’s for a good cause – participating bars are offering the classic drink at special prices this week, with the proceeds benefiting the charity or cause of their choice: At Dallas’ Black Swan Saloon, it’s the ALS Association’s Texas chapter; at Henry’s Majestic, it’s Texas Scottish Rite Hospital for Children. Other participating bars include Proof + Pantry, Dish Preston Hollow, Twenty Seven, Victor Tango’s, Nickel and Rye, Libertine Bar and HG Sply Co.

Get over there and try the Negroni or some variation therein. (At Henry’s Majestic, cocktail guru Alex Fletcher cooked up a Campari infused with dried currant and golden raisin, for example.)  Personally, I recommend having one on the rocks with an orange twist and a dash of Pacific Ocean.

Salut!

It’s National Negroni Week. Why aren’t you celebrating?

Negroni at Private/Social
Why isn’t every week National Negroni Week?

In case you hadn’t noticed, you have two days left to celebrate National Negroni Week — as proclaimed by none other than Imbibe magazine, which earned brownie points earlier this year by making the Lone Star State its cover story.

The other reason I’m perfectly willing to heed the publication’s call is that the classic bittersweet cocktail is among my pantheon of favorite go-to drinks, a perfect equal-parts blend of gin, sweet vermouth and, most important, the Italian aperitif Campari. It’s the Campari that provides the Negroni’s bitter undercurrent, and that undercurrent is the essence of the drink: As I’ve said before, you can switch the ingredients and keep the delicately balanced proportions the same but I balk at calling anything without Campari a Negroni. Variations on the Negroni are many (and welcome), but they are exactly that: variations on the Negroni.

The Negroni’s balance is not as nuanced, nor does it take as much skill, as, say, the equally classic Aviation, but its one-two-three punch does showcase each ingredient. “You can’t do it with Martini & Rossi and well gin,” says Private/Social’s Rocco Milano. “It’s a drink that’s greater than the sum of its parts, because they have an amplifying effect.”

With that in mind, and to give you more options, here are a few of my favorite variations.

Some time back at Private/Social, Milano crafted for me a fine mix of St. George’s aggressive Terroir gin, the vintage-style aperitif Gran Classico and the classy vermouth Carpano Antica. Then, very recently, he topped it by subbing the floral Leopold’s Navy Strength Gin for St. George’s (shown below). A third, truer version (photo above) featured Campari, Dolin Rouge and St. George’s Dry Rye gin, poured over an ice sphere.

Negroni at Private/Social
A Negroni variation with Leopold’s Navy Strength Gin, Gran Classico and Carpano Antica.

Meanwhile, Lark on the Park is one of the bright new lights on the cocktail scene, and bar manager Matt Orth put a notable, bitter-forward spin on the Negroni by using not one but two bitter apertifs – the Italian vintage-style Gran Classico and the French, gentian-flavored Suze – along with the botanical spirit Sage, from Art in the Age. All equal proportions, naturally – and because my palate does cartwheels for bitter (and in particular Suze), completely delicious.

Matt Orth
Matt Orth of Lark on the Park, doing one of the many things that Matt Orth can do.

Imbibe drinks our milkshake: National magazine highlights Texas cocktails

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Don’t look now, but Texas is having a national cocktail moment: No less than Imbibe magazine, the nation’s premiere publication devoted to all things drinkable, highlights the Lone Star State in its latest issue.

“It’s kind of surprising,” says John Garrett, who represents the spirits division for Texas distributor Virtuoso Selections. “They could have done any state. They picked Texas. They know this is a burgeoning area.”

Dallas, Houston, Austin and San Antonio cocktails, beer and coffee are all featured. Getting deserving cocktail nods from Dallas are The Cedars Social, The Standard Pour, Private/Social, Tate’s and the Black Swan Saloon. More questionable recommendations are dining-centric Local, the fast fading Chesterfield and, most incredibly, the Establishment, described in great detail as an “experience for a Dallas night you won’t soon forget” even though the place has yet to actually open as of today. Way to go, Imbibe!

Nevertheless, the focus on Texas shows the state is finally emerging from behind the national curve when it comes to cocktails, and Lone Star luminaries such as Houston’s Alba Huerta and San Antonio’s Jeret Pena are prominently featured. There’s even a drink recipe from The Cedars Social’s Mike Martensen.

Things are only going to get better here.

— Marc Ramirez, 3/2/13