Category Archives: Pisco

Ever tried pisco? Cocktail event Monday gives you a dozen ways to try

If February's Pisco Sour competition offers any clues, you're in for a treat Monday.
If February’s Pisco Sour competition offers any clues, you’re in for a treat Monday. 

The Pisco Mercenaries want your love. More to the point, they want you to learn to love pisco, the national spirit of Peru – so much so that they’ve put aside their differences in pursuit of that higher goal.

On Monday, you’ll have a chance to see what eight local bartenders can do with the light-colored brandy when the group holds its second pisco cocktail competition at Dallas’ Crowne Plaza Hotel.

The Pisco Mercenaries are four Peruvian-born gents: Neighborhood Services’ Ivan Rimach; Daniel Guillen and brother Armando, most recently of Parliament and The Standard Pour; and food and beverage consultant Pablo Valqui. They represent four pisco brands eyeing major inroads in the U.S., a market even the Peruvian government supports going after. But rather than fight each other for market share, the brands are joining forces to raise pisco’s profile as a whole.

Queirolo and Intipalka will be among the pisco brands represented at Monday's competition.
Queirolo and Intipalka will be among the pisco brands represented at Monday’s competition.

Through this ongoing series of competitions, they hope to demonstrate pisco’s versatility and earn it a place on bartenders’ shelves. “This is our way of introducing it to the U.S. market and showing there’s way more things you can do with it,” says pisco mercenary Armando Guillen, who is on his way to London after a stint as bar manager at Uptown’s Standard Pour.

The group held a Pisco Sour competition at the Westin Park Central in February. Monday’s contest, set for 6 p.m. at Dallas’ Crowne Plaza Hotel, will feature variations on the classic Pisco Punch. In addition to their cocktails, bartenders will be judged on presentation, use of Peruvian ingredients and the stories behind their concoctions.

The classic Pisco Punch came to life during the go-for-broke days of the Gold Rush in San Francisco, where pisco shipments arrived on South American cargo ships that regularly posted up in the Bay, as author Guillermo Toro-Liro has noted. That made pisco easier to get at the time than whiskey, which had to be brought in by wagon from the Eastern U.S.

Tim Newtown of Henry's Majestic pours his chirimoya-inflected drink at February's event.
Tim Newtown of Henry’s Majestic pours his chirimoya-inflected drink at February’s event.

No one knows for sure exactly what comprised Duncan Nicol’s recipe that rose to popularity at San Francisco’s Bank Exchange Saloon, but today it’s evolved as a tropical blend of pisco, pineapple, citrus and sweetener. A supposed secret ingredient, which may or may not have been cocaine, has been lost to the ages – but for that reason, it’s an openly malleable cocktail.

Monday’s competitors include Andres Zevallos of Rapscallion; Ricky Cleva of Henry’s Majestic; Chris Dempsey of the Four Seasons; Jorge Herrera of The Standard Pour; Ryan Kinkade of TBD; Justin Payne of The Theodore; Cody Riggs of The Mitchell; and Chad Yarbrough of Armoury D.E.

The winners of Monday’s contest – both a judges’ and a people’s choice – will win cash and the chance to compete in a fifth and final round planned for November. That winner will be on his or her way to Peru, which according to Pisco Porton rep Michael Turley boasts 300 distilleries and 471 registered brands – the most popular of them being Queirolo, the one you’ll find even at Peruvian gas stations.

If the February competition is any indication, you’ll be in for a treat: That event offered the chance to sample various piscos on their own or in mini-versions of the competing cocktails, and to crown a people’s choice winner.

Each competing bartender made mini versions of their drinks for attendees.
Each competing bartender made mini versions of their drinks for attendees.

Tim Newtown, of Henry’s Majestic, employed chirimoya, a Peruvian highlands fruit, in his cocktail, while Quill’s James Slater tipped his cap to Peru’s Japanese influences with additions of sencha tea and yuzu citrus.

Ida Claire’s Alexandrea Rivera dropped a hint of Malbec into her pisco drink, while Parliament’s Drew Garison accented his concoction with muddled grapes and a ginger-saffron marmalade.

In the end, though, it was Bolsa’s bar manager Spencer Shelton who the judges crowned winner. (Full disclosure: I was among the panel.) Shelton’s garden-fresh “Cease Fire,” made with mellow-earthy Cuatro Gallos quebranta pisco and a bit of the Italian bitter liqueur Cynar, included lemon, bell pepper, fennel, dill, Peruvian yellow chili pepper and Peruvian olive brine. Or as he described it: “Peruvian cuisine in a cocktail.”

Shelton Spencer, Bolsa
Spencer Shelton’s winning cocktail at February’s contest, the Cease Fire.

Unlike most, Shelton skipped the drink’s signature egg white, which provides lightness and a silky texture. That’s where the olive brine came in: “The brine adds viscosity and mouthfeel,” he explained. An olive branch garnish added the final touch, signifying the unity of the four pisco brands; he served it with tapenade and plantain chips.

Peruvian yellow pepper and olive brine? That brought a smile to pisco mercenary Rimach, who dreams of a day when pisco is a staple spirit behind the bar along with gin and whiskey and vodka and rum. The Pisco Mercenaries partnership, he hopes, is just the start.

“When you have more variety, it’s easier for people to understand and enjoy something,” Rimach says. “We’re trying to create a whole new category.”

Fortified by rising U.S. sales, pisco has a new backer — the Peruvian government — and Texas is its number-one target

Tales of the Cocktail 2015
At last month’s Tales of the Cocktail festival in New Orleans, bartender Jim Kearns’ of New York’s Happiest Hour and Slowly Shirley used pisco in his slightly spicy Tierra D’Oro.

HEY, TEXAS: Peru Wants You. It wants you to love pisco the way it loves pisco. It wants pisco to roll off your tongue as readily as whiskey or tequila, to be pressed into duty among your home bar’s loyal soldiers, to pepper the ranks of cocktail lists from Dallas to San Antonio. It wants thoughts of pisco to hover at happy hour like unmarked helicopters in your head.

We’re a long way from that now. But the South American brandy is on the rise in the U.S., with American imports of Peruvian pisco more than doubling from 2010 to 2014. That’s enough to inspire Peru’s Ministry of Foreign Trade and Tourism to mount an all-out campaign to promote pisco in the States, with Texas its number-one target.

Pisco Porton Dallas tour
This week, at Dallas’ Midnight Rambler, Pisco Porton’s Johnny Schuler led a session for local bartenders on Peruvian’s national spirit.

“It’s, like, its own country,” says Erick Aponte, trade commissioner of the ministry’s Miami office. “It’s a combination of sophisticated, chic markets. We’re hoping to take advantage of the enormous potential Texas has as a market for Peru’s pisco.”

In fact, until Aponte counseled otherwise, officials had initially considered making Chicago the third stop on a recent pisco promotion tour that included New York City and New Orleans. “I was, like, ‘No – let’s go to North Texas,’ ” Aponte says.

That’s what brought a small delegation to Dallas’ Midnight Rambler early last month for a reception celebrating the Texas debut of two Peruvian piscos, La Diablada and Macchu Pisco. “I like to think of pisco as the other aromatic white spirit,” says Rambler co-owner Chad Solomon – gin being the other.

Pisco, a brandy with 16th-century roots, is made from freshly pressed stemless grapes, a clear cousin of Cognac and Armagnac. (The Peruvian distinction matters because pisco is made in both Peru and Chile, both of whom claim to have invented it and have more or less agreed to disagree. Or at least to not be in the same room together.)

Takes of the Cocktail 2015
Pisco supporters include pioneering bar man and personality Tony Abou-Ganim, who dished out his Pisco Punch variation at Tales of the Cocktail last month.

Pisco’s popularity is up even in Peru, part of a growing embrace of gastronomy and consumption of healthy, quality ingredients – the same type of foodie movement that inspired America’s cocktail renaissance. “People are understanding that pisco is part of that,” says BarSol Pisco founder Diego Loret De Mola.

But while pisco is making big strides, the 1.7 million cases sold last year are still a trickle among the $23 billion flood of spirits sold nationwide. “It’s not even to the stage where mezcal was a few years ago,” says John Garrett of Irving-based distributor Victory. “Pisco is a long row to hoe.”

Peru has some work to do, then – a state full of bartenders and consumers to rev up and educate. For that it will need a point man, a firebrand: Someone to plant the seeds of inspiration. Someone to champion the cause.

Someone like Johnny Schuler.

**

YOU THINK YOU can keep up with this man? Forget about it. You can’t keep up with this man. “I love to drink,” says Johnny Schuler, the sonorous, ebullient master distiller of Pisco Porton, Peru’s largest exporter to the U.S. “And I do it with regularity.”

Pisco Porton Tour, Dallas
At Stop No. 3 of Schuler’s Dallas tour, bartender Daniel Guillen’s outstanding Brujeria featured Pisco Porton, mezcal, apricot liqueur, lime, cinnamon and torched rosemary.

He has to. As the nation’s unofficial pisco ambassador, the larger-than-life TV host is constantly on the campaign trail. This week, on a trip that coincided with Peruvian Independence Day, he came to Texas and beat a 10-hour, Pisco Porton-laden path through central Dallas that tested the gaudy dress socks he’s fond of wearing.

As a young man in Peru he worked for his father, unimpressed with the cheap pisco served in his dad’s restaurant. But one day, a friend introduced him to the goods made by local artisan producers, and he couldn’t believe his taste buds.

This wasn’t pisco. This couldn’t be pisco. It tasted too good. Since that night, he says, he’s never drunk anything but and has spent his life promoting the spirit, and in 2010 he launched Pisco Porton with the help of a Houston-based backer, the two devising Porton’s muscular signature bottle one night over rounds of whiskey sours.

Tuesday’s five-stop tour kicked off with a two-hour pisco workshop at Midnight Rambler before an increasingly lively rented coach hauled attendees toward pisco receptions at The Mansion at Turtle Creek and then Stephan Pyles downtown, followed by a pisco-paired Peruvian dinner at Victor Tango’s in Knox-Henderson. A late-night pisco happy hour capped things off at The Dram, across the street.

Pisco Porton Dallas Tour
Schuler, left, at Dallas’ Stephan Pyles with Henry’s Majestic bar manager Alex Fletcher.

The idea was to promote the spirit’s versatility by showcasing its use in cocktails and ability to be paired with food. At the opening workshop, attendees got a taste of Pisco Porton’s pepper-raisin flagship expression and banana-peel-scented Caravedo, one of the distillery’s newest releases. They learned that there are three types of pisco, made from eight possible grape varieties, a palette that opens realms of flavor possibility.

Schuler’s presentation extolled pisco’s lightly nuanced character and the stricter rules that Peruvian producers play by since pisco was declared a national heritage in 1991 – forbidden, for example, to use oak to add character or water to lower the proof, methods used by many other spirit producers.

Pisco is made in five coastal Peruvian states whose environmental conditions, nestled against the towering Andes mountain range and set off from the Amazon jungles, benefit from a greenhouse effect creating overpoweringly sweet grapes.

“But that is what gives us the alcohol,” Schuler says. Like his own distillery, whose modern design evokes the centuries-old hacienda operation it succeeds and lets gravity drive the distillation process, it’s nature at work.

“This is the miracle that makes pisco happen,” he says.

Johnny Schüler
Attendees of Schuler’s five-stop Dallas visit could ride along on Pisco Porton’s increasingly lively rented coach.

In Peru, pisco is kind of a big deal. The country has a National Pisco Day, and a National Pisco Sour Day; in 2007, the government awarded Schuler its Congressional Medal of Honor for his efforts to promote the spirit. He’s a master storyteller, and his passion for his product is evident, with pronouncements occasionally pouring from his lips in Vicente Fernandez-like growls.

The results show in his much-decorated portfolio; Caravedo, a 100-percent quebranta grape product that goes down velvety smooth with lingering chocolate notes, recently won an unprecedented four gold medals in Peruvian pisco competition.

“My pride – I’m sorry, it overflows,” he says. “But I will make the best pisco in the world.”

Meaning, he thinks the best is still to come.

**

THE PISCO PUNCH came to life in San Francisco, of all places, during the go-for-broke days of the Gold Rush. Pisco was easier to get than whiskey, which had to be brought in by wagon from the Eastern U.S; pisco arrived on South American cargo ships that regularly posted up in the Bay.

Tales of the Cocktail 2015
At last month’s pisco tasting room, Peru’s trade commission went all-out to evoke Peruvian flavor.

No one knows for sure exactly what comprised Duncan Nicol’s recipe that rose to popularity at San Francisco’s Bank Exchange Saloon, but today it’s evolved as a tropical blend of pisco, pineapple, citrus and sweetener. A supposed secret ingredient, which may or may not have been cocaine, has been lost to the ages – but for that reason, it’s an openly malleable cocktail.

That made it the perfect drink du jour at last month’s pisco tasting room at New Orleans’ Tales of the Cocktail festival, the spirits industry’s largest annual gathering.

Sponsored by the Peruvian trade office, the packed event featured seven Peruvian piscos and differing spins on the drink applied by American mixmasters who’ve climbed aboard the pisco train. For example, a supremely refreshing version from Tony Abou-Ganim (aka “The Modern Mixologist”) featured Macchu Pisco, floral Yellow Chartreuse and a pineapple-ginger foam garnish. Meanwhile, bar man Jim Kearns, of New York’s Happiest Hour and Slowly Shirley, expertly paired Pisco Porton with aji amarillo (a Peruvian chili), passion fruit syrup and a guava puree.

Tales of the Cocktail 2015
Peru’s pisco tasting room included a photo station where attendees could don traditional garb.

The commission went all-out to evoke Peruvian flavor in the party surroundings, with artifacts, Peruvian cookies ordered from a baker in Miami and replicated artworks from the Cuzco School of Art. Attendees lined up to take photos in Peruvian garb.

Ultimately, whether Peru’s efforts will bear fruit depend on continued interest in craft cocktails and, obviously, building an American taste for the product. As for cocktails, Victory’s Garrett thinks the simpler, the better. “Not everybody wants to deal with egg whites and all that,” he says. “What about a pisco and tonic? Let’s dumb it down.”

For Schuler and his proud compatriots, it’s not just a matter of business. It’s a matter of pride. “We can make Peru be known through a glass of pisco,” says BarSol’s Loret. “I don’t sell pisco; I sell Peru.”

Tales of the Cocktail 2015
Peru: Showing some national spirit.

Dinners and drinks: Don’t mind if I do

Bolsa
Pisco: More versatile than you might think. Wednesday’s dinner at Barter will now demonstrate.

UPDATE, April 30: Barter has postponed its pisco dinner until late May. Stay tuned for updates.

Posted April 29: Hump Day is coming and the pantry is empty. What’s a person to do? A pair of drink-paired dinners on the schedule might help you make your decision.

First up, in Lower Greenville, is the Libertine Bar’s monthly beer dinner, which this month showcases the brews of Central Texas.  The five-course menu features items like Texas sturgeon and venison blood sausage, complemented by a beer lineup that includes Adelbert’s Flying Monk (Austin) and Rogness Rook (Pflugerville). Price is $60 and the full menu is available here.

If Peruvian brandy is more your thing, Barter in Uptown is offering a three-course meal paired with cocktails featuring Pisco Porton, which thanks to a big marketing push seems to be everywhere these days.  For $30, you’ll start with a welcome punch before noshing on drink-supplemented goodies like tuna crudo and banana-ginger empanadas.

Bar manager Rocco Milano knows the first thing — and probably the only thing — people think of when they hear pisco is a Pisco Sour and so he promises a Pisco-Sour-free drink lineup. “It’s a fun spirit that has totally been pigeonholed,” he says.

Reservations are required for both events.

LIBERTINE BAR, 2101 Greenville Ave., Dallas. 214-824-7900.

BARTER, 3232 McKinney Ave., Dallas. 214-969-6898.

 

Spirit rising: Pisco promoters bring their crusade to Texas

Victor Tango's
The Peruvian Pick-Me-Up: Among the more striking pisco drinks to hit Dallas this spring, at Victor Tango’s.

 

They were here to win the war – for a country’s bragging rights, for a brand’s foothold in the marketplace. In recent weeks, a Delta Force of sales reps representing Peru’s Pisco Porton have stormed through Texas in a calculated push to promote their spirit as pisco’s popularity grows nationwide.

Leading the way was none other than Johnny Schuler, surely the only man in the world to have scored a Congressional Medal of Honor for promoting alcohol. For 30 years, the thick-haired restaurateur and distiller has circled the globe touting pisco, a brandy-like spirit produced primarily in Peru and Chile, both of which continue to tussle for the rights to claim pisco’s ancient heritage. Schuler even hosts a Peruvian TV show about pisco; in 2007 the nation’s government gave him a medal for his role in promoting a national icon.

More recently Schuler actually got into the pisco business, becoming master distiller of a new blend called Pisco Porton, produced at the country’s oldest distillery. Porton’s sales nearly tripled in 2012, according to Technonic, which sees the entire category ripe for more activity. Competitors include BarSol and Macchu Pisco.

Pisco Porton, Sissy's Southern Kitchen
Here’s Johnny: Pisco Porton’s master distiller Johnny Schuler with bartender Chase Streitz of Sissy’s Southern Kitchen.

Most people associate pisco with little more – okay, nothing more – than the classic (and delicious) Pisco Sour, made with simple syrup, lime, egg white and bitters. Schuler’s week-long mission was partly to change that. (Last year, La Duni’s Daniel Guillen – a Peruvian native – pursued a similar Dallas-based effort with his five-Thursdays-in-a-row Pisco Trail project.) Schuler’s strategy was to throw Porton’s resources at its most lucrative markets – Texas, New York, Florida and California, its four biggest U.S. customers. Porton reps were flown in from around the country; reinforcements would arrive the next week to hit Houston as well.

Schuler had a lot on his mind: The airline had twice lost his wife’s luggage, she was bugging him for his credit cards and on top of that the pisco competition was getting fierce.

But the lively pisco workshop he led at Victor Tango’s enervated him, and over the next few days he visited a number of Dallas cocktail joints to see what bartenders could do with his spirit. He was in a drink-buying mood, springing for most of their creations as he blazed through Trinity Groves’ Chino Chinatown, Oak Cliff’s Bolsa and a string of cocktail bars in Knox-Henderson.

Pisco Porton
The Apprentice: A Negroni-inspired pisco cocktail destined to move up the ranks.

Today’s piscos, unlike the harsh ancestors available in the past, generally have a bright, delicate grape-y taste, making them a versatile drink-worthy component. Peruvian pisco is also carefully regulated, as this 2011 New York Times article makes clear:

To be called pisco in Peru, the spirit must be made from grapes grown in designated coastal valleys from Lima south. There are 42 valleys, and 8 varietals, classified as aromatic, like muscatel or Italia, or nonaromatic, like quebranta, a high-yielding grape that is the most widely used. After the harvest, which runs from February to May, grapes are crushed and naturally fermented, then distilled in copper alembics, like Cognac. Pisco is also distilled to proof, meaning it is not diluted with water before bottling.

“I love pisco,” says Jacob Boger, bar manager at Origin Kitchen + Bar in Knox-Henderson. “It’s like brandy, except it uses a lot more of the must of the grape. It’s a clearer, brighter flavor.”

And Michael Martensen, formerly of Bar Smyth/The Cedars Social, says pisco punch will be on the drinks roster at Knife, chef John Tesar’s upcoming Palomar Hotel venture, where Martensen is helping to shape the bar program.

Schuler says the next step, once he’s convinced bars to stock pisco, is teaching bartenders what to do with it. And if it happens to be Porton they use, even better. Porton is his baby: Schuler and business partner William Kallop even designed Porton’s signature bottle itself on a cocktail napkin over a series of Whiskey Sours and Negronis, crafting its hefty, senatorial shape Frankenstein-style, with pieces pulled from what they admired on the bar shelves.  I like the lip of this one. I like the shoulders of that one. Schuler’s once gave up a pair of prize socks to win over a client. (That was in Chicago, where the client admired Schuler’s outlandish stockings du jour so much that Porton rep Megan Clark laundered them and presented them to the client the next day.)

Johnny Schuler
Schuler recreated the evening he and his business partner crafted the Porton bottle design on a napkin.

For me, the tour’s highlights were:

  • The Apprentice, a drink designed by Chicago-based Porton rep Natalia Cardenas. It’s a play on the classic Negroni, substituting pisco for gin along with Gran Classico and Carpano Antica.
  • At Chino Chinatown, Julian Pagan’s Neile Adams, which mixed pisco with Lillet Blanc, Aperol, sweet grapefruit oil and bitters.
  • At Porch in Knox-Henderson, Beau Taylor’s Porton Morado (with an assist from Andrew Lostetter), with chicho morado (a Peruvian drink made with purple corn), lime, egg white, Velvet Falernum and bitters.
  • At Gemma, Ruben Bundy’s concoction of pisco, crème de violette, lime and simple.

“Pisco is becoming a multi-cocktail spirit,” Schuler said, and based on the evidence, he was right. “There’s nobody who loves pisco more than I do.”

About that he was probably right, too.

Chino Chinatown
Julian Pagan’s Neile Adams at Chino Chinatown: Further evidence of pisco’s versatility, with Lillet Blanc and Aperol.