Spoetzl’s new line of spirits. Photo courtesy of Spoetzl Brewery & Distillery
Shiner beer is a rite of passage for Texans, and it’s practically a street cred of sorts to have a bottle or three of Shiner Bock at the ready in your fridge.
Now the state’s iconic, independent brewery hopes to earn a place on your liquor shelf, too. In recent months, Spoetzl Brewery (& Distillery) has been quietly rolling out a trio of spirits bearing the Shiner name on its gleaming white campus – and this month, the fledgling Lavaca County operation is making its new vodka, gin and moonshine available exclusively throughout the Dallas-Fort Worth area.
Until this week, the only place you could find Shiner Vodka, Shiner Gin and Shiner ‘Shine was in Spoetzl’s tasting room in Shiner, just steps away from a tiny distillery area that pales in size to the massive brewery works pumping out a dozen varieties of Shiner beer per year.
Spoetzl’s brewery — and now distillery, too — in Shiner, Texas.
“We’ve been selling the spirits right here in Shiner only,” said brand director Nick Welland. “That gave us some time to work out the kinks.”
Welland said what started out as a hobby project aimed at providing brewery visitors with “a more complete experience” became more of a mission.
“Once we got into it, it was like, we’re going to do it right,” he said. “This is not a cash grab.”
As evidence, Welland points to the products’ under-the-radar launch and a still purchased from a stalwart Scottish manufacturer.
“We’re just trying to make the best product we can,” he said. “When you’re brewing beer, you’re already 70 to 80 percent of the way there.”
Tom Fiorenzi, Spoetzl’s director of brewery and distillery operations, tapped Jessica Michalec, a fourth-generation Shiner native who had been a maintenance and engineering project coordinator at the brewery, to manage the distillery.
Spoetzl’s fledgling distillery operation sits just beyond its popular tasting room.
The spirits themselves are respectable: The vodka is, well, vodka, and the gin – “a gin for non-gin drinkers,” Michalec says – is a botanical, London-dry-style blend featuring notes of pecan and citrus. My favorite of the bunch, though, is the Shiner ‘Shine, a ruggedly grassy unaged spirit distilled from corn, barley and malt that rides off into your palate like a poncho-wearing Clint Eastwood.
“It makes people want to drink more, because of that long end,” Fiorenzi says.
The three spirits will be available throughout the DFW area for a year, and after that, who knows? The distillery also has a bourbon, rye and single malt whisky in the works.
“You think about how big the Shiner name is, but we really are a small operation,” Fiorenzi says. “We want to go in and make sure we do it right, and we’ll learn from that.”
Libertine’s lead barman in his laboratory — but not for much longer. (Photo by Jason Raney)
I’m sitting with another right now and all I can think about is you. Your curves: finer. Your colors: brighter. Tucked into every pocket of a memory, some drop of precious time holding echoes of so many bright moments. Warmth and comfort lined with intrigue and amazement, there is no inch of you that has not sat silent vigil to the chaotic magic of a serendipitous night. Some light up a room when they walk into it, but you, you are the room. You have seen me in the most revealing moments of the triumph of gravity over a single stubborn object more times than I would wish. You have also watched me stand many times my height with steel in my gaze and lead in my feet. I have watched over you as you gave warmth to many in a dim cold haze and I have seen you let the wind wildly shake tail over every curve and dimension. The days you cracked, tore and buckled – but never fell – charged me with the same will. You showed me the pain of compassion in the witness of true loss. Truly there is no light I have not seen you in but always in the most intimate of proximity. Soon that will become distance; familiarity, perspective; and responsibility, pride. I can’t say goodbye because you will be the object of my many thousand-yard gazes. Hopefully tomorrow we will have the perspective to see how much we were for each other yesterday.
Your barman true, Máté Hartai
You’ll have to forgive Máté Hartai if he’s got some strong feelings about the Libertine, the Lower Greenville institution whose bar program he’s headed for the last several years. In that time, disguised as merely a popular neighborhood bar, the Libertine has instead been the Trojan Horse in our midst: Under Hartai’s stewardship, both its beer and cocktail selections have emerged as among the most daring and erudite in DFW, and yet its subtle bearing, modest location and reluctance to promote itself as much more than a community servant conspired to curb it off the star-bar radar.
Cellared beers, morel-mushroom-infused rye, beer- and cocktail-paired dinners – Hartai had them all underway before they were trendy around these parts.
But the moment has come, Hartai says, to – well, he can’t even say the words. Not to move on – no, to move in a different direction. The Cold Standard, the nascent ice enterprise he’s been nurturing for several years is demanding more and more of his attention, as are other projects he’s got in the works, so…
“It’s time to let the Libertine go,” says the Hungarian-born Hartai, who joined the Libertine as a bar-back in 2009. “I’ve trained that baby to where it can run on its own.”
Tuesday, May 27, will be Hartai’s final day at the Libertine (his final day behind the bar will be Sunday the 25th), and fittingly his stint will end with one of the bar’s signature dinners – this one a Utah-themed event featuring both of his passions, beer and spirits.(Click the link above, then the box to the right.) It’s also his birthday, and Hartai is letting it all out, planning to unveil some of his rarest cellar keepsakes.
“It’s the bridging of two things I’m passionate about,” he says. “The beer is going to be out of this world.”
Hartai, whose family came to the U.S. when he was a middle-schooler – “just young enough to lose my accent,” he says – is among the most knowledgeable of bartenders, quirky and wonkish, with a nerdy, scientific approach to his work. When Bar Smyth, the Knox-Henderson speakeasy to which Hartai was briefly attached, was invited to compete against other bars at a national cocktail-industry convention last year, it was he who devised the ingenious backpack keg with which he waded through the crowds with his Texas-stamped helmet, pouring cocktail shots.
In an industry where mobility is a constant, Hartai was a mark of steadiness and community involvement, even as he shunned social media — he had to be goaded into joining Facebook — and self-promotion. Within bartending circles, his grasp of the craft is well known.
“Everybody on this side knows what Máté has been doing,” said Eddie Eakin, bar manager at Oak Cliff’s Boulevardier. “He’s intelligent, he’s cutting edge. Definitely among the upper crust in Dallas.”
Yet some still scoff when Eakin directs them to the Libertine for cocktails, deceived by the bar’s unassuming presence. By excelling in all areas – including its solid kitchen – it couldn’t be pegged as making its “thing” any single one of them.
“It’s one of the most well-rounded bars in the city,” says bar manager Ryan Sumner of Driftwood. “If you open up a neighborhood bar – that’s what it should be.”
Hartai’s budding ice enterprise, The Cold Standard, demands more attention. (Kara Edwards photo)
As the Dallas cocktail scene exponentially matured behind names like Michael Martensen, Brian McCullough and Charlie Papaceno, Hartai always viewed the Libertine, with its homey, den-like atmosphere, as a place to feel comfortable enough to take those first few steps into a much deeper pool of alcohol knowledge. Co-owners Simon McDonald and Michael Smith trusted his oddball seasonal menu inspirations, with experiments like the cocktails named after Smiths song titles; you wouldn’t know what you got until you actually ordered the drink.
Libertine’s classic cocktail menu has stayed the course since Hartai instituted it, but that’s since been supplemented by bar favorites and other rotating theme menus like “By Friends, For All,” a tribute lineup with cocktails designed by fellow craft-cocktail bartenders like Trina Nishimura and Julian Pagan. “The Brave, The Bold” featured Hartai creations named the Coburn, the Bronson, the McQueen and the Brynner with ingredients like pulled-pork-infused tequila and five-spice rum. “All it is, is a liquid kitchen to me,” he says.
He’s loved his job, he says – and why shouldn’t he? He gets to throw a party every day. But in moving on, Hartai will leave behind a consummate bar – not a great beer bar, not a great cocktail bar, but a great all-around hangout. He’s eager to see the Libertine continue to develop without him, supported by a training program he willfully built over time. “There’s a lot of talent in that house,” he says.
Co-owner McDonald wishes Hartai the best, knowing that he helped build the bar into what it is today. “He’s a really smart guy who just worked his way into knowing everything about everything,” McDonald said. “But he’s so humble about it.”
No matter where he lands, Hartai says, it won’t be for long. “I like being behind the bar too much,” he says. “It’s like when you cut down Obi-Wan: I’m going from being the old man in the robe to being the blue glowie.”
The May 27 dinner begins at 7 p.m. and seating is limited. The price is $60 a person – more than worth the opportunity to wish Hartai a happy birthday and see the Jedi in his temple one last time.
“It’s the culmination of everything I’ve been working for,” he says. “It’s gonna be a magical night for me.”
LIBERTINE BAR, 2101 Greenville Avenue. 214-824-7900.
Hartai and Sean Conner, formerly of Plano’s Whiskey Cake, beat a punch-cooler drum roll at last summer’s Tales of The Cocktail festival in New Orleans.
Pisco: More versatile than you might think. Wednesday’s dinner at Barter will now demonstrate.
UPDATE, April 30: Barter has postponed its pisco dinner until late May. Stay tuned for updates.
Posted April 29: Hump Day is coming and the pantry is empty. What’s a person to do? A pair of drink-paired dinners on the schedule might help you make your decision.
First up, in Lower Greenville, is the Libertine Bar’s monthly beer dinner, which this month showcases the brews of Central Texas. The five-course menu features items like Texas sturgeon and venison blood sausage, complemented by a beer lineup that includes Adelbert’s Flying Monk (Austin) and Rogness Rook (Pflugerville). Price is $60 and the full menu is available here.
If Peruvian brandy is more your thing, Barter in Uptown is offering a three-course meal paired with cocktails featuring Pisco Porton, which thanks to a big marketing push seems to be everywhere these days. For $30, you’ll start with a welcome punch before noshing on drink-supplemented goodies like tuna crudo and banana-ginger empanadas.
Bar manager Rocco Milano knows the first thing — and probably the only thing — people think of when they hear pisco is a Pisco Sour and so he promises a Pisco-Sour-free drink lineup. “It’s a fun spirit that has totally been pigeonholed,” he says.
Reservations are required for both events.
LIBERTINE BAR, 2101 Greenville Ave., Dallas. 214-824-7900.
Booze news and adventures in cocktailing, based In Dallas, Texas, USA. By Marc Ramirez, your humble scribe and boulevardier. All content and photos mine unless otherwise indicated. http://typewriterninja.com
