Tag Archives: Hey Bartender

An influential bar man passes on: NYC’s Sasha Petraske, whose legacy is a land of Milk & Honey

Milk & Honey
Petraske pioneered or made popular many of today’s craft-cocktail bar practices. (Ben Rose Photography)

Milk & Honey appeared on New York’s Lower East Side in 1999, when today’s rocketing craft cocktail renaissance was practically still on the launchpad. The proprietor was a debonair young gent named Sasha Petraske, who in deference to his mostly residential-area neighbors instituted a number of features that would be copied by other cocktail spots in years to come: A speakeasy-style unmarked location and entrance (to be inconspicuous). A reservations-only policy (to avoid lines of people outside). A no-standing policy at the bar (to quell hooliganism). And because Petraske was a decorum-minded soul, rules of behavior to maintain civility (for instance, asking men to remove their hats and not hit on women).

Other practices would follow, also to become cocktail-bar staples – things like hand-carved ice, an adherence to jiggers and water served with cucumber slices. “If he didn’t outright originate (those practices), he was the most successful champion of them early on,” said Chad Solomon, who along with fellow New York ex-pat Christy Pope now runs Midnight Rambler in downtown Dallas.

And so it was with much sadness that the craft-cocktail world absorbed the news that Petraske had died Friday of unknown causes in Hudson, N.Y., as reported by The New York Times. He was just 42.

Both Solomon and Pope got to know Petraske well, having worked at Milk & Honey in the early 2000s; both bartended and worked as servers in the intimate, 34-seat, candle-lit venue to which customers had to be buzzed in. Petraske had flown in for Midnight Rambler’s grand opening in October 2014, and the two were among the attendees’ at Petraske’s recent wedding.

“Shock doesn’t even cover it,” Solomon said Friday. “It’s a very sad day.”

Even more than his contribution to cocktail culture, Solomon said, Petraske stood out for his generosity and decency. “He was always self-aware, always about becoming a better man,” he said.

Petraske helped launch a number of prominent bars and, in partnership with others, created stalwart spots like Greenwich Village’s Little Branch, Queens’ Dutch Kills and Varnish in Los Angeles. Such was his sway that when San Antonio’s Bohanan’s Prime Steaks & Seafood sought to overhaul its bar in hopes of revitalizing the city’s Riverwalk area, Petraske was brought in to train the staff. He would go on to become a co-founder of the San Antonio Cocktail Conference and was among the New York City bartenders featured in the 2013 documentary Hey Bartender.

His reservations-only and no-standing policies would be adopted by places like Dallas’ Bar Smyth (now closed), while Denver’s Green Russell has been among the bars that similarly posted rules of decorum for their customers. Meanwhile, speakeasy-style entrances, hand-carved ice and cucumber water are everywhere.

While the original Milk & Honey had closed, Petraske was planning to reopen at a new location.

“He was never content to leave things static,” Solomon said. “He was always looking to improve. His influence cannot be overstated.”

Cheers! Documentary about the faces behind the craft-cocktail revival to screen Monday in Dallas

 

Documentary by Douglas Tirola
Raising the bar. (Image courtesy of 4th Row Films)

“The culture of drink endures because it offers so many rewards… above all the elusive promise of friendship and love.”

– Pete Hamill, from the documentary Hey Bartender

Yeah, think about that. You’re at your favorite bar, which is your favorite bar because they know what you like, or are clever enough to play to your tastes, or because they give you that little extra pour, or because they slyly started that conversation with you and that cute girl two seats away – but wait. Who’s they?

It’s bartenders, that’s who. And in this craft-cocktail renaissance that has demanded even higher levels of professionalism from those fine gents and damsels behind the counter, they are your tour guides.

Now comes a 2013 documentary that marks their role in the ongoing cocktail revival. Hey Bartender will screen at 7 p.m. Monday at the Highland Park Village Theater. Written and directed by Douglas Tirola, the film launched in New York City and Los Angeles earlier this year and follows the ups and downs of two bartenders: Steve Schneider, a retired U.S. Marine who hopes to tend bar at New York City speakeasy Employees Only; and Steve Carpentieri, owner of Dunville’s, a struggling pints-n-shots corner bar in small-town coastal Connecticut.

Employees Only, of course, is where Texas’ own Jason Kosmas earned his juice as one of the pioneering bar’s co-owners before he relocated to Dallas. (It’s also a bar Esquire’s David Wondrich calls “the greatest date bar in the world.”) Kosmas, who now co-owns The 86 Co. spirits venture, has since moved to Austin but had helped convince 4th Row Films to offer the screening here.

Hey Bartender documentary
Steve Schneider of New York’s pioneering speakeasy Employees Only is among those featured in the film. (Image courtesy of 4th Row Films)

The events in Hey Bartender take place about the time Kosmas came to Texas – one reason, he says, he’s not more prominently featured in the film. On the other hand, it gave him the chance to see Dallas cocktail culture go from tottering baby deer to the swaggering buck it is today. (And of course Kosmas had much to do with that, though he doesn’t say so.)

In that sense, getting 4th Row Films to screen the film here was a way to thank his local bartending and alcohol industry community for eschewing the standard vodka-and-Red-Bull approach to help to bring the scene to where it is now.

The film features contributions from Dale DeGroff, widely acknowledged as man behind the revival; Charlotte Voisey, representative for family-owned distillery William Grant and Sons, which has partnered with the film; and prominent New York bar owners and drink makers Jim Meehan, Audrey Saunders and Sasha Petraske.

The film features a black-and-white photo of a youthful, less hirsute Kosmas in his mid-20s, when he met fellow Employees Only co-owner Dushan Zaric. Both were tending bar at Pravda, Dale DeGroff’s first venture outside the famed Rainbow Room. “We were kids,” he says.

Tickets to the film are $11.95, but seats are very limited. It wouldn’t be a bad idea to call the theater beforehand to confirm availability. Or try buying tickets here. Kosmas, for one, will be returning to Dallas for the occasion.

“I’m really excited,” he says. “It’ll be great to come back home.”

Because sometimes you want to go where everybody knows your name.

HIGHLAND PARK VILLAGE THEATER, 32 Highland Park Village. 214-443-0222.