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Tales of the Cocktail 2015: Texans hit the road for the spirits industry’s annual festival

It's that time again: The spirits industry's annual festival is back in The Bayou.
It’s that time again: The spirits industry’s annual festival is back in The Bayou.

NEW ORLEANS — The Season of the Drink is upon us once again: Tales of the Cocktail 2015 has come to town, marking its 13th year in the Big Easy. From around the world they’ve come – thousands of bartenders, liquor reps, spirits producers, bar owners, beverage industry scribes and cocktail enthusiasts here to witness the monster truck of all spirits festivals in the grandest of all party towns.

New Orleans is a city that knows how to drink: From its primordial jambalaya sprang more than a few now-classic cocktails – among them the mighty Sazerac, the sultry Vieux Carre, the demanding Ramos Gin Fizz and the insufferable Hurricane. We know her as NOLA, and she is among America’s craft-cocktail matrons, with heralded institutions like Arnaud’s French 75, Antoine’s Hermes Bar and the Court of Two Sisters evidencing craft culture before its modern renaissance; it’s not for nothing that the Museum of the American Cocktail is based here.

Ramos Gin Fizz Slushie
Here, have a Ramos Gin Fizz Slushie: Things going down at The London No. 1 gin’s tasting room.

The five-day festival can be grueling, overflowing as it is with workshops, networking, happy hours, competitions, tastings, spirit-paired dinners, Bloody-Mary breakfast stations, new product unveilings, cocktail tours, chance wee-hour reunions and French Quarter camaraderie, huge parties and… even huger parties. A smorgasbord of delights, for sure; but also a test of one’s resolve; there are opportunities to be missed if one is not careful – for instance, advanced bartender trainings; tips on opening and running a bar; seminars about the flavors of Cognac, the reemergence of Canadian whiskey or the pairing of cocktails with cigars; and of course, the singularly unique city itself.

Agave spirits producers
This is either The Last Supper or a seminar panel on agave spirits.

This is my fourth year at Tales, soaking in knowledge and sunshine and chronicling the shenanigans as the members of Texas’ craft-cocktail community represent the Lone Star State. Texas, along with New York and California, is among the top-represented states at the festival, which last year drew nearly 18,000 attendees. About three-fourths of those were working bartenders or industry professionals.

“Everything we do is in support of the spirits industry,” said Paul Tuennerman, co-founder of the New Orleans Culinary and Cultural Preservation Society, which sponsors the festival. “We want to ensure that flavorful cocktails are served for years to come.”

Houston cocktail enthusiasts Laura Villafranca, Teddy Bucher and Michelle Mata, attending Tales for the second year in a row.
Houston cocktail enthusiasts Laura Villafranca, Teddy Bucher and Michelle Mata, multiple-year attendees of the conference, are back again.

Most of the action is going down at the veritable Hotel Monteleone on Royal Street (home to the famously revolving Carousel Bar), where Wednesday morning’s annual Texas party helped kick things off for the fourth year in a row, with Austin’s bar peeps leading this year’s charge.

The bar staff of The Pastry War, Houston’s pioneering agave spirits spot, is among a handful of crews competing in Thursday’s yearly Bar Fight (which this year has gone international, with competitors representing Paris, London and Melbourne). Texas is also known to bring its oversized presence to the U.S. Bartenders Guild’s annual midnight toast, and in general you’ll find Lone Star peeps chilling at local spots like Cane and Table, One Eyed Jacks and Erin Rose.

Tales Of The Cocktail 2013: The national conference is on

The great Dale DeGroff, at Tales of the Cocktail 2012
The great Dale DeGroff, at Tales of the Cocktail 2012

Here’s what you need to know about New Orleans. While it may not be at the forefront of the nation’s cocktail revival, it doesn’t need to be: The city has earned its spot in the cocktail pantheon and, as anyone who’s been to the French Quarter knows, drinking runs through its veins. The city is home to several classic drinks, including the mighty Sazerac, the venerable Ramos Gin Fizz and the luscious Vieux Carre.

In short, all you little cocktail whippersnapper scenes with your fancy infusions and dapper vests and shiny bar equipment can brag all you want to, but New Orleans is, along with New York and Chicago, one of the original cocktail gangstas that paved your way.  Cocktails ain’t nothin’ but a thang here. That’s not to say there aren’t some great new cocktail bars in NOLA: Cure and Bellocq have earned much national acclaim, and Barmoire plans to visit them both. But it’s places like Arnaud’s French 75, Antoine’s Hermes Bar and the Court of Two Sisters that reflect a craft cocktail culture before its modern rejuvenation and one reason The Museum of the American Cocktail is based here.

Last year's event featured samplings of Japanese Scotch
Last year’s event featured samplings of Japanese Scotch

And that’s why, for the 11th straight year, the Tales of the Cocktail conference – the nation’s largest such event, founded by Ann Tuennerman – is now underway in New Orleans again, and Barmoire is along to bring you the action live. OK, well, not live, and maybe not even immediately, but eventually and eagerly. Over the next few days, the French Quarter will be crawling with bartenders and spirit reps and cocktail enthusiasts from all over the country – all here to drink up a lineup of informational seminars, classes, excursions, tasting rooms, dinners and, of course, parties designed to promote America’s thriving cocktail culture.

The Texas contingent is huge this year and well represented in the festivities, from bartender competitions to today’s tailgate event outside the flagship Hotel Monteleone and, as Barmoire noted earlier, Friday’s epic Bare Knuckle Bar Fight national bar vs. bar vs. bar throwdown that will feature Dallas’ own Bar Smyth.

Esquire magazine's cocktail guru, David Wondrich, helped lead a session on Curacao
Esquire magazine’s cocktail guru, David Wondrich, helped lead a session on Curacao at last year’s event

Barmoire was here last year when Dallas made its first-ever conference splash with a festive tasting-room event, but there was so much more, including Japanese Scotch tastings, a Brugal Rum party bus, burlesque, and even a sighting of cocktail legend Dale DeGroff, the man who essentially launched the craft cocktail revival.

This year promises to be equally eventful, and you can track my perambulation throughout the week on Twitter at @typewriterninja.

And did we mention there was burlesque? At the posh William H. Grant party.
Did we mention there was burlesque? At last year’s posh William Grant & Sons party.