Tag Archives: The Pastry War

Tales of the Cocktail 2015: Texans hit the road for the spirits industry’s annual festival

It's that time again: The spirits industry's annual festival is back in The Bayou.
It’s that time again: The spirits industry’s annual festival is back in The Bayou.

NEW ORLEANS — The Season of the Drink is upon us once again: Tales of the Cocktail 2015 has come to town, marking its 13th year in the Big Easy. From around the world they’ve come – thousands of bartenders, liquor reps, spirits producers, bar owners, beverage industry scribes and cocktail enthusiasts here to witness the monster truck of all spirits festivals in the grandest of all party towns.

New Orleans is a city that knows how to drink: From its primordial jambalaya sprang more than a few now-classic cocktails – among them the mighty Sazerac, the sultry Vieux Carre, the demanding Ramos Gin Fizz and the insufferable Hurricane. We know her as NOLA, and she is among America’s craft-cocktail matrons, with heralded institutions like Arnaud’s French 75, Antoine’s Hermes Bar and the Court of Two Sisters evidencing craft culture before its modern renaissance; it’s not for nothing that the Museum of the American Cocktail is based here.

Ramos Gin Fizz Slushie
Here, have a Ramos Gin Fizz Slushie: Things going down at The London No. 1 gin’s tasting room.

The five-day festival can be grueling, overflowing as it is with workshops, networking, happy hours, competitions, tastings, spirit-paired dinners, Bloody-Mary breakfast stations, new product unveilings, cocktail tours, chance wee-hour reunions and French Quarter camaraderie, huge parties and… even huger parties. A smorgasbord of delights, for sure; but also a test of one’s resolve; there are opportunities to be missed if one is not careful – for instance, advanced bartender trainings; tips on opening and running a bar; seminars about the flavors of Cognac, the reemergence of Canadian whiskey or the pairing of cocktails with cigars; and of course, the singularly unique city itself.

Agave spirits producers
This is either The Last Supper or a seminar panel on agave spirits.

This is my fourth year at Tales, soaking in knowledge and sunshine and chronicling the shenanigans as the members of Texas’ craft-cocktail community represent the Lone Star State. Texas, along with New York and California, is among the top-represented states at the festival, which last year drew nearly 18,000 attendees. About three-fourths of those were working bartenders or industry professionals.

“Everything we do is in support of the spirits industry,” said Paul Tuennerman, co-founder of the New Orleans Culinary and Cultural Preservation Society, which sponsors the festival. “We want to ensure that flavorful cocktails are served for years to come.”

Houston cocktail enthusiasts Laura Villafranca, Teddy Bucher and Michelle Mata, attending Tales for the second year in a row.
Houston cocktail enthusiasts Laura Villafranca, Teddy Bucher and Michelle Mata, multiple-year attendees of the conference, are back again.

Most of the action is going down at the veritable Hotel Monteleone on Royal Street (home to the famously revolving Carousel Bar), where Wednesday morning’s annual Texas party helped kick things off for the fourth year in a row, with Austin’s bar peeps leading this year’s charge.

The bar staff of The Pastry War, Houston’s pioneering agave spirits spot, is among a handful of crews competing in Thursday’s yearly Bar Fight (which this year has gone international, with competitors representing Paris, London and Melbourne). Texas is also known to bring its oversized presence to the U.S. Bartenders Guild’s annual midnight toast, and in general you’ll find Lone Star peeps chilling at local spots like Cane and Table, One Eyed Jacks and Erin Rose.

From Mexico, with larvae: Sal de gusano is worming its way into Dallas’ mezcal

Atwater Alley
Like moths to a flame: A Mexican tradition finds its way to Dallas.

So, you’ve wowed your Fireball-drinking buddies with your superior knowledge of mezcal, tequila’s smoky and more exotic cousin. You’ve earned serious props for your appreciation of mezcal’s Scotch-like acquired taste. But dude: if you really want to prove yourself mas macho, try drinking mezcal the way it’s done in Oaxaca – with worm salt.

Among the benefits of the ongoing craft-cocktail renaissance has been the rising availability of mezcal, distilled from Mexico’s native maguey plant, a form of agave. Generations-old methods of artisan production  – in which the plants’ hearts are roasted in pit ovens before the fermentation process, giving the spirit its distinctive smoky flavor – have spawned hundreds of choices, many of which you can now find in the U.S.

Typically it’s imbibed straight. Picture a tiny cup or shot of your beloved mezcal, served alongside a small plate of orange slices. Garnish those slices with a sprinkling of sal de gusano – a rust-colored powder of sea salt, ground chilies and the crushed remains of agave worms. Better yet, dip a slice into a bowl of the powder itself.

While you grimace, consider this: Despite the name, the worms aren’t actually worms. They’re the larvae of moths that start feeding on the hearts and leaves of the agave plant as soon as they’re born. In other words, they are living the life. Their brief and blissfully unaware existence comes to an end in late summer, when – in accordance with centuries-old tradition – they’re gathered up, dried in the sun and toasted, then pulverized along with sea salt and chilies to become the magical mix now before you.

Proof + Pantry
These larvae sacrificed themselves for your mezcal enjoyment. Don’t disappoint them.

Back to your plate. Take a bite of powdered orange and your mouth explodes with sweet citrus, faint heat and a wallop of salt. It’s a zesty complement to the swig of smoky mezcal you’re about to inhale. But wait: There’s another flavor there, too, almost paprika-esque. It’s lovely and rounds out the mezcal perfectly.

“It’s savory,” says bartender Hector Zavala of Dallas’ Henry’s Majestic. “It has that flavor of umami.”

Yes, a bit of the worm-salt experience and you might just be calling for your mommy. But insect consumption is a longtime tradition in resource-challenged Oaxaca, where critters like grubs and crickets provide a cheap and plentiful source of protein. (I once sampled a plate of not-so-bad dried crickets at a Oaxacan hole-in-the-wall in Phoenix, sautéed with lime and chili and served with a side of tortillas. The biggest issue – the little legs that get caught between your teeth.)

Atwater Alley
Bartender Zavala’s spice powders, made from moth larvae and grasshoppers.

A few weeks ago, Zavala scored a shipment of sal de gusano from Mexican producer Gran Mitla; he’s now dishing it up Oaxaca-style at Henry’s Majestic and its speakeasy sidekick, Atwater Alley. (Appropriately, he serves it with Wahaka’s reposado mezcal, which incorporates the same agave worm.) At Uptown’s upscale Mexican place Komali, bar manager Leann Berry is pondering serving her recently obtained sal de gusano with mezcal flights, while you can also find it at Proof + Pantry in the Arts District, socked away in a Hefty bag labeled “grub salt.”

Zavala, of Henry’s Majestic, comes from the same small town in Mexico as fellow bartender Luis Sifuentes; they lived two miles apart but never met until they came to Dallas. Now both are among the badass bar crew assembled at Henry’s by beverage director Alex Fletcher. “Alex has a lot of trust in us,” says Zavala, who along with sal de gusano also procured a milder, sweeter powder of ground-up grasshoppers called sal de chapulin. “He lets us experiment and come up with our own ideas.”

Fletcher finds the whole thing intriguing. “(Hector) brought those in to play with,” he says, wheels already turning. “I think doing a worm-salt, citrus-based mezcal cocktail would be fantastic.”

That’s what a post on the site Mezcalistas.com suggests. In fact, its play on the classic Margarita is basically the orange-slice tradition rolled into a drink, replacing tequila and lime with mezcal and orange juice and then serving it in a worm-salt-rimmed glass.

Atwater Alley
At Atwater Alley, a worm-salt-rimmed cocktail from bartender Sifuentes.

At Atwater Alley, Sifuentes gave the cocktail concept a go, too, mixing mild Wahaka mezcal with Carpano Antica sweet vermouth and a bit of bitter Averna. Worm salt lined the glass. It was a respectable blend, but it could just be that the spices’ jaw-punch of salinity is too aggressive to play well in cocktails, at least in significant quantity. Still, there’s nothing wrong with having it the traditional way. Sometimes simplicity is best.

Maybe food is the most logical complement of all. In Austin, you’ll find worm-salt-accompanied mezcal at Takoba, along with slices of Oaxacan cheese. And at The Pastry War in Houston, you can get mezcal with a straight-up side of toasted grasshoppers. If that makes you shudder, start slow – with a bit of worm salt.

“Psychologically, that’s a hump I had to get over,” said Proof + Pantry bartender Mike Steele. “But it’s pretty good stuff.”