One might easily take the local hospitality community for granted, knowing how readily bartenders and spirits brand reps have stepped up in recent years for benefit events aiding abused kids, disaster relief or Trigger’s Toys, a nonprofit serving hospitalized kids and their families.
Now, in the midst of widespread shelter-in-place orders that have shut down area bars and restaurants because of coronavirus concerns, it’s their own community that needs the help – and a team of local BBQ pitmasters hopes to come to the rescue with a meaty effort dubbed The Great Texas Bar-BQ Pick-Up.
Led by Leo Morales of Barrel & Bones Craft Bar and Smokehouse in The Colony, the team — which includes Dallas’ Ferris Wheelers and Smoke Sessions of Royse City — plans to cook 250 briskets to anchor hundreds of meals whose sale will benefit struggling hospitality workers. The effort is being organized by Trigger’s Toys, which hopes to distribute proceeds to about a hundred area bartenders.
“They’ve always been there for Trigger’s, so Trigger’s is going to be there for them,” said Bryan Townsend, who co-founded the Dallas-based charity nearly a decade ago with wife Stacey.
It was the hospitality industry, Townsend said, that helped build Trigger’s Toys’ success, volunteering to staff the Ultimate Cocktail Experience, the agency’s annual event that has raised $1 million since 2012.
So when Morales approached him and Brian McCullough, both of whom often help put together bartender-driven benefit efforts, they were all in.
“Leo’s been part of the bar community,” McCullough says. “He knows this impacts all of our friends.”
Morales already had experience providing BBQ meals to local breweries that don’t have their own kitchens, so the infrastructure was in place.
For $50, you can buy a family meal — including two pounds of brisket, plus two sides — for your household and/or front-line workers such as nurses and police officers. Or you can simply make a donation to the effort.
“We’re really just trying to crush this thing from all angles,” Townsend says.
The meals will be available for pickup on April 27 at as many as 20 brewery locations throughout the Dallas area, and Townsend hopes to repeat the event if it’s successful. You can place your order here.
The effort comes a week after Cattleack Barbecue in Farmers Branch announced that it would give away 300 pounds of brisket and burnt ends to those in need of a meal.
Updated Nov. 6: Revised with amount raised at the event and additional sponsors.
Dallas’ hospitality industry rallied to raise $70,000 to help those affected by the tornadoes of Oct. 20, whose $2 billion in insured damages alone made it the priciest weather event in North Texas history.
On Sunday, Oct. 27, bartenders throughout the area – including some local pioneers rarely spotted behind the bar anymore – gathered at The Standard Pour in Uptown for a benefit event dubbed the “NTX Tornado Relief Bar-Raiser.”
The event was organized by former
bartender Stephen Halpin, now manager of trade education for Patrón Tequila, whose
home was directly affected by the storm. The tornadoes, wielding winds of up to
140 mph, left a 16-mile trail of damage from northwest Dallas to Richardson.
“Luckily, I have insurance,” Halpin
wrote on Facebook, “and it’s just stuff. But thousands weren’t so fortunate,
and I knew that I had to do something to help.”
He called together a few others, including Naomi Ayala, president of the U.S. Bartenders Guild’s Dallas chapter and Susie Oszustowicz of SusieDrinks, to organize Sunday’s “Bar-Raiser.” The name is a play on American barn-raisings of the 1700 and 1800s, in which communities constructed (or reconstructed) barns for a resident in need of help.
Along with Halpin, those shaking up drinks at the event included brand ambassadors Charlie Moore of Woodford Reserve and Jesse Powell of Greenhouse Gin, as well as Gabe Sanchez, owner of Black Swan Saloon. Standard Pour owner Eddie “Lucky” Campbell even made an appearance behind the bar in a giant T-Rex costume.
In short, there was no shortage of entertainment: Specialty cocktails were offered for $10 apiece, and Patrón matched every dollar raised at the event. Other event sponsors included National Republic Distributing, Aberfeldy Whisky, Beam Suntory, Bushmills Whiskey, Elijah Craig Bourbon, Grey Goose Vodka, Hendrick’s Gin, Jack Daniels Whiskey, Noble Oak Bourbon, Plantation Rum, Remy Cointreau, St. Germain and Tito’s Vodka and Teeling Whiskey.
Mustache seesaws. Vodka ice cream. A magical wall through which seemingly disembodied hands offer cocktails for the taking. It might sound like something out of an Alice in Wonderland fantasyland, but that’s what you’ll find on the evening of Sunday, Oct. 13, at Deep Ellum’s Harlowe MXM and its adjoining sister bar, Trick Pony.
The event is the 8thannual Ultimate Cocktail Experience, which in its previous seven years has raised nearly $1 million total for Dallas-based Trigger’s Toys, a non-profit organization aiding hospitalized kids and their families.
2018’s Ultimate Cocktail Experience took place at The Bomb Factory. Image from video footage produced for the event.
“It’s one of those days when everybody comes together,” said Naomi Ayala, president of the U.S Bartenders Guild’s Dallas chapter, at a recent group workshop. “It’s for the kids.”
Originally known as the Fantasy Bar Draft and then Cocktails for a Cause, the Ultimate Cocktail Event has snowballed since its initial runs at The Standard Pour in Uptown and Henry’s Majestic in Knox-Henderson, held more recently at massive venues like the Bomb Factory and Klyde Warren Park. This year’s move to Harlowe/Trick Pony takes the party back to its roots while maintaining its spirit and spectacle.
“We’re toning it back down,” says Brian McCullough, among the event’s
original organizers. “Everyone will feel the whole thing a little more.”
The Ultimate Cocktail Experience, now in its 8th year, has raised nearly $1 million for Trigger’s Toys.
The Ultimate Cocktail Event runs from 6 to 11 p.m. and capitalizes on the Harlowe/Trick Pony complex’s two-story design – a perfect setting for the gala’s traditional five-way battle of pop-up bars staffed by more than a hundred bar industry pros from DFW and beyond.
Every year, five teams of bartenders conceive an imaginary bar and spend time developing the drinks, concept and clever marketing campaigns in pursuit of the coveted people’s choice prize. This year’s event is an all-star reunion, bringing together each of the last five year’s winners for a bid at the ultimate crown.
“We’re even bringing back Ampersand and Ampersand,” says Stephen Halpin, Dallas-based manager of trade education for Patron Tequila, referring to the cheeky name of 2014’s champ.
But as Ayala said, it’s all about the kids. It was Bryan Townsend, vice president of global sales for spirits producer The 86 Co., who launched Trigger’s Toys 11 years ago after witnessing the positive effect that his dog, Trigger, had on an antisocial child at a local care facility.
This year’s move to Harlowe MXM/Trick Pony takes the annual benefit back to its bar roots. Image from video footage produced for the event.
Now, in addition to providing financial support for kids and their families facing long-term hospital care, Trigger’s Toys every year buys holiday-season gifts for them and their families and funds therapeutic care for kids with autism, cerebral palsy and other conditions through an organization called Bryan’s House.
“It has just evolved and evolved,” Townsend says.
Joining “& and &,” helmed by the Statler Hotel’s Kyle Hilla, will be 2018 champ Elevate, captained by Megan McClinton and Jason Pollard of The Usual in Fort Worth; 2017 champ Cuba, led by Nicholas Grammer of The Mitchell; 2016 winner American Carnival, headed by Andrew Stofko of Te Deseo; and 2015 champ Zoom Zoom, led by Zach Smigiel of Billy Can Can.
NOTE: A previous version of this post stated that Ravinder Singh of Sloane’s Corner would be leading team Cuba; Nicholas Grammer has since stepped in to take his place.
Jettison’s George Kaito positions a spoonful of bitter liqueur “caviar” atop a cocktail at the bar’s spring omakase experience.
The bartender comes bearing flowers, a certain sign of spring – and depending on your choice of bloom, a harbinger of the drink you are about to receive. Presented in a tall glass with tiny spoonful of what looks like caviar resting atop an ice cube, the mix of mezcal, tequila and house-made grenadine is a feast for the senses – and a playfully constructed nod to the season.
It’s one of six cocktails that, along with a closing shot, form Jettison’s Spring Omakase Cocktail Experience, a multicourse cocktail event happening at the West Dallas bar on April 28. The drink above, called Pick Your Antidote, is a variation on the Tequila Sunrise – and with a sunrise a symbol of renewal, yet another nod to the springtime theme. The “caviar” atop the spoon is actually one of three bitter liqueurs chemically gelled into tiny spheres, to be consumed separately or dropped into the drink.
This Tequila Sunrise variation is among the cocktails featured at Jettison’s omakase event.
Behold, the cocktail renaissance is complete: Having pulled alongside wine as a featured complement to prix fixe dinners, drinks are now earning star billing, with bars like San Francisco’s Wilson & Wilson, The Aviary in New York and NOBU in Newport Beach offering experiences of three to five cocktails, and maybe some nibbles, for a set price.
Jettison’s omakase event creatively taps into that trend while embracing the bar’s Japanese influence and barman George Kaiho’s heritage. (Omakase translates to “I will leave it up to you,” most often applied to chef-driven sushi experiences.) It’s the third seasonal offering from Jettison, which adjoins coffee joint Houndstooth in the neighborhood’s Sylvan Thirty complex.
Influenced by the season itself and science-driven concepts like molecular gastronomy, the event features artistically conceived cocktails that would be impractical to put on the bar menu. “It’s stuff that at 10 p.m. on a Friday night we’re not going to have time to do,” bartender Andrew Kelly said at a recent media preview of the event. “There’s rapid infusions, dry ice, spherification. The degree of difficulty is a little more intense.”
Breaking the Ice, a cocktail encased inside an ice egg, is also on the slate.
For instance: The slate’s first cocktail, Breaking the Ice, is a tart and funky play on the classic Champs-Elysees. Featuring shochu, Japan’s national spirit, along with Green Chartreuse, lime, simple syrup and edible flowers, the name refers not just to the drink’s place in the order but also to spring’s emergence from winter – and the fact that the drink is presented in an egg of ice that, with the thwack of a mallet, hatches into the glass along with its botanical components.
“I love the way the ice ball traps the aromatics and then releases them once you break it,” says Jettison’s owner, Sean Henry. “It’s so fragrant.”
Spring also means that herbs and plants feature heavily into the experience. The rose-petal-enhanced Eternal and Fleeting gives the bar a chance to showcase its recently acquired magnetic stirring machine, a lab instrument that swirls liquids by way of a rapidly spinning metal pellet dropped into the vessel and powered by a rotating magnetic field in the platform underneath. (“It’s amazing what you can find on Amazon for 30 bucks,” Kelly says.)
Guests snack on popcorn and watch as red petals whirl like sprites in dry Manzanilla sherry, gradually infusing the fortified wine with their essence. “The agitation helps with the infusion,” Kaiho says. “Sherry is delicate and low-alcohol, so it more easily adopts the flavor.”
The strained sherry is then mixed with peach brandy, Benedictine and bitters flavored with black tea, yerba mate, hazelnut and vanilla, sweetness lifting the dryness.
Kelly and Kaito team up for a riff on the classic Brown Derby cocktail. They hope to make these events a seasonal occurrence.
The event encompasses about two hours, and Kaiho and Kelly hope to offer a fresh omakase experience each season. Two seatings are available on the 28th, and in keeping with the bar’s intimate setting, Jettison will limit each to 10 participants apiece. Cost is $90 and reservations can be made here.
Spring represents the beginning of the cycle of life, Kaiho says, and with this experience, “it’s about taking the cycle of life into the cocktails.”
In the south of Mexico, people have been making mezcal – the smoky, agave-based forebear of tequila – for generations. But only on special occasions, like weddings or quinceaneras, would a mezcalero break out one of his rare pechuga mezcals – which unlike traditionally twice-distilled mezcal are distilled a third time, with a protein, typically a chicken or turkey breast, suspended within the heated still. (“Pechuga” means breast in Spanish.)
The pechuga mezcal made by Gracias a Dios for Dallas’ Las Almas Rotas using Texas smoked brisket. Both the bar and spirits purveyor Bar & Garden will hold launch events Saturday.
As the mix cooks, the meat drippings impart more of a savory quality to the finished product than actual meat flavor. “People get this idea that you’re going to taste the meat, and you really don’t,” says Shad Kvetko, co-owner of Dallas mezcaleria Las Almas Rotas. “It’s more of an umami mouthfeel. The flavors that come through are more the fruits and spices you put into it; I’ve had some made with green mole, and that you can really taste.”
With mezcal’s popularity booming, more pechugas are on the market than ever before. Late last spring, as Kvetko and his bar staff chatted with mezcal producer Xaime Niembro about the idea of visiting Oaxaca to see the production process firsthand, Niembro suggested making a pechuga while the group was there. Naturally, the conversation turned to what meat to use.
The brisket pechuga-style mezcal made by Gracias a Dios for Dallas’ Las Almas Rotas was flavored with Texas smoked brisket, prickly pear, chilies, corn and other local ingredients. (Photo by Emmy Hernandez Jimenez)
“We said, let’s do a smoked brisket,” Kvetko said. “You know, make it kind of a statement.”
OK, this is the kind of Tex-Mex I can get behind.
Has a more Texas-style pechuga ever hit the market before? Doubtful. And from 6 p.m. until close Saturday, Las Almas Rotas will celebrate its one-of-a-kind creation, made in collaboration with label Gracias a Dios, at a launch party featuring Niembro and brisket tacos by Oak Cliff’s Brandon Mohon.
It was Mohon who smoked the brisket used to flavor the small, 80-liter batch, and the special-edition bottle’s stylish design, featuring a Dia-de-los-Muertos-style cow head, belies the effort it took to bring it to life: Before it could happen, the brisket first had to be smuggled into Mexico.
Gracias a Dios mezcalero Oscar Hernandez hands the medley of ingredients, including smoked brisket, that will flavor the pechuga mezcal to Las Almas Rotas co-owner Shad Kvetko to place inside the still. (Photo taken October 2018 by Emmy Hernandez Jimenez)
Mohon used a smaller-than-normal cut rubbed simply with salt and pepper, making it slightly underdone knowing it would be further cooked in the still. “I wanted to give it some nice color so it would look like Texas brisket when it arrived,” he said.
Mohon vacuum-sealed the brisket, froze it and delivered it to Kvetko, who packed it in ice and squirreled it away in his Mexico-bound luggage. Luckily, he said, no one made a fuss about it.
Once in Oaxaca, Kvetko hit a local mercado and loaded up on other ingredients like prickly pear, corn, squash blossoms, Mexican stone fruit and a bunch of chilies. In they went, along with the brisket, into a cognac-style Charentais still – it looks a bit like a giant onion – that Gracias a Dios was using for the first time.
Kvetko got a tattoo of an agave plant to commemorate the making of the brisket pechuga mezcal. (Photo taken October 2018 by Emmy Hernandez Jimenez)
The initial release of barely 75 or so bottles – a little more than two-thirds of the batch – was snatched up by spirits purveyor Bar & Garden on Ross Avenue, which sold out of nearly all of its supply through pre-orders within 24 hours. This weekend, the store will raffle off chances to buy the remaining few bottles at an event featuring Niembro from 1 to 3 p.m. Saturday.
The $80 price tag is well worth it: The finished product, sweet and citrus-y on the nose, is complex and robust, best taken in small sips that deliver smoky spice and citrusy sweetness with a dark, warm undercurrent of savoriness.
“The nose I get is salt-water taffy,” says Bar & Garden’s Victoria Garcia. “It’s candy-esque, incredibly smooth.”
The rest of the batch will be stored in glass vessels for a while, to be released later this year or early next, and while Kvetko is excited to showcase the one-of-a-kind product, it’s the larger context represented in the bottle that warms his heart.
“It’s a symbol of cooperation and friendship between two nations,” Kvetko says. “And any show of friendship right now is great. We love these people. We love Mexico.”
Saturday, Feb. 2
Brisket pechuga launch at Bar & Garden, 3314 Ross Ave., Ste. 150, 1 to 3 p.m.
Pechuga Pachanga at Las Almas Rotas, 3615 Parry Ave. 6 p.m. until 2 a.m.
Bartender competitions are in full swing these days, with The Standard Pour’s epic Bar Brawl having wrapped up a few weeks ago after a two-month-plus run and another tournament set to launch next week at The Lodge. But “The Shake Up,” which kicks off tonight, stands out for one reason: It’s strictly for the ladies.
Armoury DE general manager Rosey Sullivan, who organized the competition, wanted to show that there is plenty of female bartending talent to go around. It didn’t sit right with her that of Bar Brawl’s 14 contestants, only two were female – and pitted against each other in the first round. The situation didn’t so much anger her as open her eyes to an inherent bias she says pervades the profession.
“I thought, the best way to show that ‘male’ and ‘craft bartender’ aren’t synonymous is to showcase all the female talent that exists,” Sullivan said. “What better way than to host another competition?”
Shake Up’s 16 contestants will be matched against each other in teams of two for a weekly $200 prize. There’ll be a speed round, while another will involve a Daiquiri variation. The competition will feature all-female judging panels, too, including local industry veterans like Remy Cointreau rep Amy Florez and bartenders Jones Long and Mandy Meggs. Meanwhile, Armoury’s all-female front-house management team – including Sullivan, Megan Christiansen and Kelsey Hanshew – made the bar a perfect place to host the Monday-night competition, Sullivan said.
Tonight’s match will pit Madison Carney of Ruins (Deep Ellum) and Katie Morgan of The Charles (Design District) against Candy Gaines of High & Tight (Deep Ellum) and Taylor Weidman of 2 Charlies Bar & Grill (Denton).
Part of each week’s proceeds will benefit a women-focused charity such as Altrusa, Genesis House, Dress for Success and the Dallas Women’s Foundation.
What does Sullivan hope to accomplish beyond female visibility? Making the local female bartender’s network stronger, for one. The title round will be held in early February with a $3,000 reward at stake – though not a one of those who Sullivan asked to participate ever even asked about that detail – which may just go to show just how strong that network already is.
Dante Loquercio displays the whiskey he’s just unwrapped to other attendees at Saturday’s 8th annual Whiskey Exchange. The private event raised $12,000 for charity.
The way Nico Martini remembers it, one day his wife told him she and the girls were going to hold a White Elephant exchange, and he said, “OK, what do I need to bring?” And she said, “No, no, no – this is just for the girls.”
“So I said, `Oh, OK. Well, me and the guys are gonna do a whiskey exchange, and I don’t even know what that means, but I’m gonna do it,” says Martini, co-founder of Dallas-based Bar Draught, a mobile cocktail business.
Eight years later, Martini’s annual Whiskey Exchange has grown so much that at Saturday’s now-annual event, held at Bar Draught’s Design District offices, he split the gathering into two groups to facilitate the actual exchange, with dozens of attendees picking in pre-ordained random order from a table topped with discreetly wrapped bottles.
Like any good White Elephant party, there was plenty of pilfering and plundering and a handful of premium prizes to be had, and everybody went home with a quality bottle of whiskey. And because the event is now done with charity in mind, the rules were simple: Participants – who each paid $20 admission – had to bring a whiskey worth at least $50 and were urged to bid for a host of donated spirits, concert tickets and tasting and travel opportunities via a raffle, silent auction and live auction.
Bags of whiskeys, just waiting to be unwrapped.
But before all that happened, guests heard from Tonya Stafford, director of It’s Going To Be Okay, the anti-human-trafficking organization that would benefit from this year’s festivities. A former victim of trafficking herself, Stafford shared her emotional story with the group.
“Hearing that was harrowing,” one attendee said afterward. “I immediately went and bought a bunch more raffle tickets.”
What began as what Martini described as “basically just this little dudes’ Christmas party” is now a serious source of holiday giving – a commitment that began in 2013 after Martini had dinner at the house of a friend with roots in the Philippines. That dinner took place not long after Super Typhoon Yolanda had ravaged the archipelagic nation, and the man’s village had been badly hit. In particular, the roof of a local elementary school had been torn away, so he asked those gathered around the table for any donations that could help, since his brother still lived in the area.
Martini thought: Hmmm. The whiskey exchange was coming up. Maybe there was a way to help. “I said I’d see what I could do,” he says.
He asked his buddies if they’d mind chipping in $20 apiece to take part, to benefit the cause. Everyone was eager to help. Martini also got a few donated items to raffle off, and the event would ultimately raise $800 toward the school’s reconstruction.
Event organizer Nico Martini reminds the crowd what the night’s event is really all about.
Since then, the event has benefited organizations such as The Birthday Party Project and Hurricane Harvey relief efforts. Saturday’s 8thannual whiskey exchange raised $12,000 for It’s Going To Be OK. And this year, for the first time, the gathering shed its males-only origins – because, as Martini put it, while he might have felt he had reason at first, that reason no longer made sense. “I’m so glad I saw so many whiskey loving ladies enojying this event,” Martini would say later. “It made the whole thing feel a little more … I don’t know… real? I guess? Regardless, it’s great to no longer be exclusionary in any way.”
As the night wore on and a DJ laid down tracks, participants shared whiskey stories and knowledge while sipping from a collection of donated bottles – including Whistle Pig, High West, Glenlivet and Jameson and locally made standouts like Balcones and Ironroot. The giving of spirits had bred a spirit of giving, which, in addition to a bottle of whiskey, was maybe the best thing anyone could take home.
“I’m glad we raised so much for charity,” Martini would say in a Facebook post, “but I know that the biggest recipent is me. This gives me hope. This event, this group of people, these causes we support. There are so many things in this world we can’t control… but once we come together and set our minds to it, we can change our world. One good cause at a time.”
Partida’s Sofia Partida enjoying a flight of the eponymous brand’s various expressions at Ruins, in Dallas’ Deep Ellum neighborhood.
On Friday, not long after she returns home to Northern California, Sofia Partida will make one last run to the store to pick up some roses and Mexican sweet bread.
Those were among the items cherished by her late mother and father, who were among the farming families who settled the agricultural region around Yuba City, Calif. The items will be placed alongside candles, photos and other items in honor of them and other passed-on loved ones for Dia De Los Muertos, the Mexican holiday celebrating the dead, which Partida has celebrated as long as she can remember.
“All the things they loved go on the altar,” says Partida, national brand ambassador for Partida Tequila, who visited the Dallas area this week. The items are meant to both guide and welcome their spirits back to the land of the living, a tradition that dates back to Aztec times. Naturally, a bottle of tequila adorns Partida’s altar, too, in honor of both her father, who loved the spirit, and her uncle Enrique, whose time-honored agave production gave rise to what would become one of the category’s most beloved brands.
Growing up, Partida recalled her uncle traveling up from his home in Amatitan, Jalisco, to help during her family farm’s busy season. As an adult, after her father had passed away, she wanted to get to know Enrique better, so she traveled to Amatitan, where he introduced her to the rich culture of the Tequila Valley.
“It’s a living, breathing tequila lifestyle,” Partida says. “Like a step back in time. The whole region is based on that.”
Amatitan is just down the road from the town of Tequila, from which the agave-based spirit gets its name. The entire valley thrives with tequila distilleries and fields of blue agave, the variety from which all tequila is derived. Partida was entranced. Together with a marketing guru who wanted to get into the spirits business, she co-founded the Partida Tequila brand, which launched in 2005-06 and whose blanco, reposado and anejo expressions have gone on to earn numerous awards.
The brand is rooted in the agave growing methods practiced by Partida’s uncle, among the loved ones she honors on Dia de los Muertos. Here she holds the brand’s premium expression, Elegante.
She knows she wouldn’t be here without Enrique, which is why she still honors him every year on the Mexican holiday. It heartens her to see that the joyful celebration has entered the American mainstream, overcoming its morbid associations with the help of major cultural landmarks like Disney-Pixar’s Coco.
The yearly celebration, which adopted elements of Catholicism with the Spanish conquest of Mexico, starts Oct. 31 and continues through Nov. 2. Along with her parents, Partida’s home altar also commemorates a niece who died of cancer, “and my husband’s mom, even though she was Mormon. I hope she doesn’t get mad at me.”
Like her mother did years before, she’ll share her memories of those who have passed on. And then probably sip some tequila.
“Death is not sterile in Mexico,” Partida says. “People in Amatitan really do mourn and wear black for 30 days. And then” – she gestures, as if quickly dusting off her hands – “it’s done. They grieve – and then they honor the person’s life.”
Gin and oysters are besties, and on Wednesday, you can experience it firsthand. (Photo by Rebecca Peplinski)
Those people who love gin know that two of the most pleasing ways to enjoy it are 1) straight up, in a martini or one of its classic variations; and 2) paired with oysters.
Those people are in luck this week, with two events in downtown Dallas set to showcase the juniper-accented botanical spirit, both sponsored by Ford’s Gin.
Gin geeks would do well to get their tushies to Monday’s happy hour at the Adolphus Hotel, where Simon Ford – whose very name his gin bears – will be in attendance. Ford, co-founder of spirits brand The 86 Co., which produces Ford’s Gin, is one of the world’s authorities on gin and will share his knowledge over $6 Ford’s Gin martinis from 5 to 7 p.m. at the hotel bar, at 1321 Commerce St.
Can’t make it Monday? Well, there’s always Wednesday in Victory Park, where you may not find Simon Ford, but you’ll find bivalves – 300 of them, to be exact, and all of them on the shucking house. The oyster boisterousness goes down at 5 p.m. at Billy Can Can, 2386 Victory Park Lane. Three gin martini variations will be available for $6 apiece and the special prices will run until the oysters are gone. A portion of martini sales will benefit Youth With Faces, an organization assisting Dallas County youths who’ve been through the juvenile justice system.
The Ultimate Cocktail Experience, coming Saturday to the Bomb Factory in Deep Ellum. (Photo by Don Mamone)
On Saturday, the Bomb Factory in Deep Ellum will transform into a virtual city under a roof. Think bodegas, food trucks, a 13-piece band, a shoeshine stand.
In that sense, the always zany Ultimate Cocktail Experience will be no different – and yet very different in its quest to raise money to benefit for needy kids and their families. Each year, dozens of bartenders from Texas and beyond form teams and try to out-do each other as one-night-only pop-ups, churning out cocktails for charity while creating an identity fitting the theme.
“We really create an experience,” says event founder Bryan Townsend, who first created the event to benefit Trigger’s Toys, the charity he started 10 years ago. “I want it to be the kind of thing where people look at their friends and say, ‘What the hell is going on?’”
What began as a modest holiday-season party at an Uptown bar has eclipsed $200,000 in proceeds each of the last two years. Now in its 10thyear, the event has raised $1.2 million in all, moving from the grassy expanse of Klyde Warren Park into the massive Deep Ellum venue.
“It’s turned into this thing,” Townsend says. “I’ve been really proud of what we’ve been able to accomplish.”
A scene from 2016’s Ultimate Cocktail Experience at Klyde Warren Park. (Photo by Don Mamone)
Ten years ago, Townsend was feeling trapped in the corporate job he had then and began to focus on other things – like his dog, Trigger. He and Trigger were at a Grapevine hospital one day when a nurse told him about a little girl in therapy who’d been unable to socialize with others.
Townsend said: Maybe she’d like to give Trigger a treat?
The girl did, and then Townsend wondered if she might want to follow Trigger through one of the play tunnels in the children’s ward. When that happened, the nurse went and got the girl’s mom, because it was so unlike the girl to be so social.
Inspired by the experience, Townsend created Trigger’s Toys, a nonprofit providing toys, therapy aids and financial assistance to hospitalized kids and their families. As the proceeds grew, Townsend spread the benefits around, with funds now also providing therapy services at Bryan’s House, a Dallas agency serving kids with cerebral palsy, autism, Down syndrome and more.
That’s the mission at the heart of Saturday’s revelry, which runs from 7-11 p.m. at the Bomb Factory, or starting at 6 p.m. for VIP ticket holders. Attendees might encounter breakdancers, drum lines, fortune tellers, even a dog park.
“We want to it be like you’re walking through a city,” says Townsend, vice president and sales director for spirits producer The 86 Co. “What would you see?
Four different pop-ups will vie for top honors:
Elevate, a glam hotel-style bar headed by Megan McClinton and Jason Pollard (The Usual, Fort Worth);
The Lab, a molecular mixology bar led by Fernanda Rossano (High & Tight, Deep Ellum) and Austin Millspaugh (Standard Pour, Uptown);
Corner Bar, a neighborhood-bar concept led by Ravinder Singh (Macellaio, Bishop Arts) and Jones Long (Knife, Mockingbird Station); and
Neon, headed by Zach Potts (Gung Ho, Lower Greenville) and Kelsey Ramage (Trash Collective, Toronto).
Booze news and adventures in cocktailing, based In Dallas, Texas, USA. By Marc Ramirez, your humble scribe and boulevardier. All content and photos mine unless otherwise indicated. http://typewriterninja.com
