Victor Tangos, where Monday’s Halloween bash benefits a good cause. Photo by Mei-Chun Jau.
Here’s some Halloween weekend activity that won’t have you saying Boo.
Monday’s event at Victor Tangos is the highlight, and the costume party/cocktail fest doubles as a charity effort, with proceeds benefiting Dallas CASA, an agency that helps abused and neglected children find safe and permanent homes.
Josh Hendrix and Omar YeeFoon, behind the bar at since-closed Bar Smyth. Now spirits ambassadors, both will be pouring at the Victor Tangos event.
The longtime Knox-Henderson craft-cocktail den is teaming up with Brian Floyd of The Barman’s Fund, a national organization of bartenders who hold monthly events to benefit worthwhile causes and donate their night’s tips to the proceeds.
The Victor Tangos party features an all-star cast of Dallas bar industry pioneers, including five members of the original teams at milestone craft-cocktail joints Bar Smyth and/or The Cedars Social, both of which earned national acclaim: Michael Martensen, Mate Hartai, Josh Hendrix, Julian Pagan and Omar YeeFoon.
Joining them will be Victor Tangos vet Emily Arseneau, Brian McCullough of The Standard Pour, Midnight Rambler’s Zach Smigiel and spirits distributor Kristen Holloway.
The fun gets underway at 7 p.m. with drink specials, with tracks spun by DJ Bryan C and prizes to be awarded for the best, most outlandish and most inappropriate costumes.
Meanwhile, on Saturday, the classic Windmill Lounge on Maple Avenue will hold its annual Halloween bash with drink specials, a midnight costume parade and contest ($100 for first place!) and DJs Chris Rose and Genova providing the beats.
The Windmill’s Halloween party gets underway at 9 p.m. (Image courtesy of Windmill Lounge)
This year’s benefit cocktail event aims to be the largest ever.
It’s the fete that launched a thousand sips.
Now, it’s back for another run: The 5th annual Trigger’s Toys cocktail bash, billed as “The Ultimate Cocktail Experience,” is projected to be the biggest ever – with ailing kids as the beneficiary.
The yearly pop-up, scheduled for Saturday, Nov. 5, has moved to Klyde Warren Park, showing how far the annual benefit event has come after stints at The Standard Pour in Uptown and Henry’s Majestic in Knox-Henderson.
Five teams of bartenders, distributors and brand ambassadors from around Texas will face off for charity, and under this year’s theme, “Cocktails Around The World,” each squad’s pop-up bar will represent a particular continent – North America, South America, Africa, Asia or Europe.
With this year’s larger venue, Trigger’s Toys founder Bryan Townsend hopes to raise as much as $300,000, more than three times the $130,000 raised at last year’s event. By 2020, he aims to offer a million Christmas-season care packages to needy area children.
“We’re offering a unique way for people to experience the talents of our service industry while giving back to their community,” said Townsend, who named the agency for his dog, Trigger, after seeing the animal’s positive effect on a child in need of therapy.
The annual event helps chronically sick kids and their families through financial assistance and supplemental programming.
This year’s event will run from 6:30 p.m. to 10 p.m. Tickets, available here, are $65 or $125 for the VIP experience — including 6 p.m. entry.
Team captains and their logos (provided courtesy of Trigger’s Toys) are as follows:
Dallas’ Jorge Herrera takes on Fort Worth’s Amber Davidson in the final round of DFW’s Espolon competition.
For a lot of people, the idea of making a few drinks brings to mind mixing a little vodka with soda over ice, but for the craft bartenders who strutted their stuff before the judges earlier this week, it meant much, much more – firing up an original cocktail and then knocking out a dozen tequila classics, all within minutes. And with flair, to boot.
Espolon’s annual contest for the DFW region was held at the Design District’s DEC On Dragon.
Jorge Herrera is on his way to New York City because he managed to make the whole thing look easy. A veteran of Plano’s Mexican Sugar who joined The Standard Pour in Uptown earlier this year, Herrera took top prize at Monday’s Espolón Cocktail Fight for the right to represent the DFW area at the tequila brand’s national finals in November.
Held at the DEC on Dragon, the event – part culinary competition, part WWF – was a raucous, “luchador-style” affair pitting Dallas drink slingers against their Fort Worth brethren.
Here, in photos, are some of the highlights.
In the first matchup, Devin “El Guapo” McCullough of The People’s Last Stand, at Mockingbird Station, took on Amber “Waves of Pain” Davidson of Fort Worth’s Bird Cafe. Contestants had two minutes to set up their stations and three minutes to prepare their original cocktails for the judges.
McCullough and Davidson, going mano a mano before the thunderous crowd. Both of their cocktails — McCullough’s coffee-inflected Milkman and Davidson’s black-salt-rimmed Pearls and Spice — earned them passage into the second round.
Next up was Jonathan “Manila Killa” Garcia, also of The People’s Last Stand, against Jermey “Big Jerm” Elliott of Citizen, in Uptown. Garcia appeared in a conical hat while Elliott fired up the crowd by stripping down to shorts and a tank top.
Elliott crafting his cocktail, A Mexican at Lumpinee, featuring curry powder and Thai basil/pineapple syrup, in the contest’s second matchup.
With competitors taking the stage with painted faces, or in skimpy or outlandish outfits, supporters embraced the costumed spirit of things and advantaged the nearby photo booth.
The crowds were pumped full of enthusiasm and tequila, especially the boisterous Fort Worth contingent.
The third matchup pitted Cody Barboza, of Deep Ellum’s Armoury D.E., against Jason Pollard of The Usual, in Fort Worth. Both Barboza’s mescal-fueled El Rico and Pollard’s One Hour Break — which leaned savory with Averna and molé bitters — earned second-round status.
Barboza’s El Rico cocktail, which paired Espolon reposado with mezcal, fruit and jalapeño with a chocolate/salt rim.
In the fourth duel, Brittany “B-Day” Day of Thompson’s, in Fort Worth, faced off against Geovanni “Geo” Alafita of Knife, near Mockingbird Station. Day’s Smoke In The Morning went smoky-sweet with mezcal, maple syrup and Allspice Dram while Alafita’s preciously presented Rosario combined tequila with mildly bitter Aperol, cilantro and jalapeño.
Clockwise, from upper left: Day, of Thompson’s; Alafita’s Rosario; Alafita pouring his drink; Day’s Smoke In The Morning, after a drink or two.
In addition to taste, presentation and how well the tequila shone through, contestants were judged on showmanship. In addition to yours truly, the panel included chef Nick Walker of The Mansion at Turtle Creek, Bonnie Wilson Coetzee of FrontBurner Restaurants and Frederick Wildman brand ambassador Austin Millspaugh.
Three of the night’s judges: Walker, of The Mansion, FrontBurner’s Coetzee and Millspaugh, of Frederick Wildman distributors.
The fifth and final first-round match was easily the most entertaining as the typically understated Jorge “Don Juan” Herrera of The Standard Pour took the platform with a lovely lady on each arm in his duel against Sean “McDoozy” McDowell of Thompson’s. But Herrera put some shine on his show by completing his deceptively simple drink with plenty of time to spare, then lighting up a cigar and preening before the crowd as McDowell continued to race against the clock.
Herrera’s Carolina cocktail was lush with cigar-infused Grand Marnier, while McDowell’s tart Trade With Mexico bundled both Espolón blanco and reposado with tea and homemade ginger beer. Both advanced to the second round.
Clockwise from upper left, McDowell’s Trade with Mexico; the two rivals take the stage; Herrera’s Big Daddy strut; Herrera’s Carolina cocktail; the competitors in action.
In the second round, the top six contestants each had to crank out 10 El Diablos — a lesser known tequila classic featuring reposado tequila, créme de cassis, lime and ginger beer — within a few minutes’ time.
Round Two: McDowell, Pollard and Davidson of Fort Worth double-down on El Diablos against Dallas’ Herrera, McCullough and Barboza as co-emcee Chase Streitz calls the action.
Herrera’s and Davidson’s were dubbed mas macho by the judges and both advanced to the final round, where each had to craft a Margarita using Espolón blanco, a Paloma with Espolón reposado and an Old Fashioned with Espolón añejo — again, within a few minutes.
A taste of each drink, then the judges conferred, taking into account the entire night. It was Herrera’s performance that was judged best overall, which means he’ll be competing at Espolón’s national finals in early November.
Brian McCullough, co-founder of The Standard Pour, embraces Herrera as the bartender is named winner of Espolon’s DFW contest.
Brian McCullough, co-founder of The Standard Pour, said he had no doubt that the Uptown bar’s attention to efficiency on busy weekend nights helped prepare Herrera for the competition’s fast-paced demands.
Between that and Herrera’s previous training at FrontBurner, which owns Mexican Sugar, “he’s been working toward winning this ever since he started working here,” McCullough said.
To watch a normally subdued guy transform into the very picture of confidence made him proud.
“Seeing him do that was like seeing him come out of his shell,” McCullough said.
If February’s Pisco Sour competition offers any clues, you’re in for a treat Monday.
The Pisco Mercenaries want your love. More to the point, they want you to learn to love pisco, the national spirit of Peru – so much so that they’ve put aside their differences in pursuit of that higher goal.
On Monday, you’ll have a chance to see what eight local bartenders can do with the light-colored brandy when the group holds its second pisco cocktail competition at Dallas’ Crowne Plaza Hotel.
The Pisco Mercenaries are four Peruvian-born gents: Neighborhood Services’ Ivan Rimach; Daniel Guillen and brother Armando, most recently of Parliament and The Standard Pour; and food and beverage consultant Pablo Valqui. They represent four pisco brands eyeing major inroads in the U.S., a market even the Peruvian government supports going after. But rather than fight each other for market share, the brands are joining forces to raise pisco’s profile as a whole.
Queirolo and Intipalka will be among the pisco brands represented at Monday’s competition.
Through this ongoing series of competitions, they hope to demonstrate pisco’s versatility and earn it a place on bartenders’ shelves. “This is our way of introducing it to the U.S. market and showing there’s way more things you can do with it,” says pisco mercenary Armando Guillen, who is on his way to London after a stint as bar manager at Uptown’s Standard Pour.
The group held a Pisco Sour competition at the Westin Park Central in February. Monday’s contest, set for 6 p.m. at Dallas’ Crowne Plaza Hotel, will feature variations on the classic Pisco Punch. In addition to their cocktails, bartenders will be judged on presentation, use of Peruvian ingredients and the stories behind their concoctions.
The classic Pisco Punch came to life during the go-for-broke days of the Gold Rush in San Francisco, where pisco shipments arrived on South American cargo ships that regularly posted up in the Bay, as author Guillermo Toro-Liro has noted. That made pisco easier to get at the time than whiskey, which had to be brought in by wagon from the Eastern U.S.
Tim Newtown of Henry’s Majestic pours his chirimoya-inflected drink at February’s event.
No one knows for sure exactly what comprised Duncan Nicol’s recipe that rose to popularity at San Francisco’s Bank Exchange Saloon, but today it’s evolved as a tropical blend of pisco, pineapple, citrus and sweetener. A supposed secret ingredient, which may or may not have been cocaine, has been lost to the ages – but for that reason, it’s an openly malleable cocktail.
Monday’s competitors include Andres Zevallos of Rapscallion; Ricky Cleva of Henry’s Majestic; Chris Dempsey of the Four Seasons; Jorge Herrera of The Standard Pour; Ryan Kinkade of TBD; Justin Payne of The Theodore; Cody Riggs of The Mitchell; and Chad Yarbrough of Armoury D.E.
The winners of Monday’s contest – both a judges’ and a people’s choice – will win cash and the chance to compete in a fifth and final round planned for November. That winner will be on his or her way to Peru, which according to Pisco Porton rep Michael Turley boasts 300 distilleries and 471 registered brands – the most popular of them being Queirolo, the one you’ll find even at Peruvian gas stations.
If the February competition is any indication, you’ll be in for a treat: That event offered the chance to sample various piscos on their own or in mini-versions of the competing cocktails, and to crown a people’s choice winner.
Each competing bartender made mini versions of their drinks for attendees.
Tim Newtown, of Henry’s Majestic, employed chirimoya, a Peruvian highlands fruit, in his cocktail, while Quill’s James Slater tipped his cap to Peru’s Japanese influences with additions of sencha tea and yuzu citrus.
Ida Claire’s Alexandrea Rivera dropped a hint of Malbec into her pisco drink, while Parliament’s Drew Garison accented his concoction with muddled grapes and a ginger-saffron marmalade.
In the end, though, it was Bolsa’s bar manager Spencer Shelton who the judges crowned winner. (Full disclosure: I was among the panel.) Shelton’s garden-fresh “Cease Fire,” made with mellow-earthy Cuatro Gallos quebranta pisco and a bit of the Italian bitter liqueur Cynar, included lemon, bell pepper, fennel, dill, Peruvian yellow chili pepper and Peruvian olive brine. Or as he described it: “Peruvian cuisine in a cocktail.”
Spencer Shelton’s winning cocktail at February’s contest, the Cease Fire.
Unlike most, Shelton skipped the drink’s signature egg white, which provides lightness and a silky texture. That’s where the olive brine came in: “The brine adds viscosity and mouthfeel,” he explained. An olive branch garnish added the final touch, signifying the unity of the four pisco brands; he served it with tapenade and plantain chips.
Peruvian yellow pepper and olive brine? That brought a smile to pisco mercenary Rimach, who dreams of a day when pisco is a staple spirit behind the bar along with gin and whiskey and vodka and rum. The Pisco Mercenaries partnership, he hopes, is just the start.
“When you have more variety, it’s easier for people to understand and enjoy something,” Rimach says. “We’re trying to create a whole new category.”
A musician’s medical expenses are piling up, so Midnight Rambler is ready to get down.
If you’re familiar with Dallas’ music scene, you might have caught Mwanza “Wanz” Dover singing lead for the band Black Dotz or spinning records at venues such as Midnight Rambler, Nova, Red Light and the Double Wide.
Last fall, as the Dallas Observer reported, he took a dive off a stage and hurt himself; what he thought was a minor ailment turned out to be a much more serious intestinal injury. He made it to the hospital just in time for emergency surgery that apparently saved his life. Further hospitalization and another surgery would follow.
The trouble is, like a lot of people who make their living as creative types, he has no medical insurance. And so, on Sunday, Midnight Rambler — among the finest of the city’s craft-cocktail joints — will hold “Ramble For A Cause,” a DJ-driven night of music to benefit Dover and help pay what bar co-owner Christy Pope describes as “a mounting stack of medical bills.”
The event, which runs from 9 p.m. to 2 a.m., is sponsored by Hochstadter’s Slow & Low rye whiskey and Four Corners Brewery. There will be drink specials and prize raffles, and proceeds will help pay Wanz’s medical bills. DJ’s will include Travis Box, Gabriel Mendoza, Jeff Paul and Marcos Prado and Dover himself.
Make Room for Daddy and That Girl: What sounds eyebrow-raising is actually the benefit event’s two featured cocktails. (Photo by
It all started with hair – Noelle Hendrix’s hair in particular. The Dallas private chef has the kind of eye-catching dreadlocks that invite teasing from fellow chefs, who would joke about taking their knives to it – maybe for charity.
Teasing turned to brainstorming and then into action, and on Saturday you’ll be able to reap the results when Industry Alley, in the Cedars, hosts a pop-up dinner showcasing a semi-supergroup of Dallas chefs. Proceeds will fund Hendrix’s “$10K for Kids” effort to benefit St. Jude Children’s Research Hospital.
The cash-only event, which goes from 6 p.m. until the grub runs out, will feature four of Dallas’ top chefs, each offering a specialty dish for just $10. Doors open at 4. Early arrival is advised.
Participating chefs include John Tesar of Knife, Oak and adjoining Quill, Graham Dodds of Wayward Sons, LUCK’s Daniel Pittman and Kitchen LTO’s Nick Amoriello. So while it’s all for a good cause, this is clearly a chance to benefit your belly as well. Behold the choices: Beef cheek on creamy polenta (Tesar); lamb, pork or beef brisket tacos (Pittman); venison tartare (Amoriello); or strawberry shortcake (Dodds).
Bar owner Charlie Papaceno will be offering a pair of cocktails created especially for the event, each of them a nod to Danny Thomas, the actor, singer and comedian who founded St. Jude in 1962 to treat and research catastrophic childhood disease. Make Room for Daddy – the name of the sitcom Thomas starred in from 1953-65 – is an old-fashioned mix of Old Forester bourbon and Lebanese 7-spice syrup, while That Girl – the name of the series starring Thomas’ daughter, Marlo – features tequila, triple sec, cranberry and Champagne.
There’ll also be live music, plus a handful of raffles and silent auction items – including Hendrix’s signature dreadlocks, which can be had for $1,000. “The money goes to the kids, and the scissors go in the winner’s hands,” she says. “Otherwise, they’ll stick around and be ready to cut next year.”
This is the latest in a series of pop-up dinners at Industry Alley, which has also featured chefs such as Small Brewpub’s Misti Norris and Lucia’s Justin Holt. But it’s the first to fund a cause, or to have anything to do with hair.
A sampling of Sunday’s shochu-fueled libations. (Justin Holt photo)
You don’t have to go all to Japan to find an izakaya, a gastropub-like gathering spot for those who love to drink shochu, the country’s national spirit. At least not this Sunday, when Dallas’ Industry Alley, Charlie Papaceno’s chill hang in the Cedars neighborhood, becomes a pop-up izakaya for the night.
Go get skewered. (Steel Wright photo)
It’s all part of the bar’s “1st Sunday Soiree,” a recently launched series of evenings featuring guest chefs and their gustatory goodies. The series kicked off last month with Small Brewpub’s Misti Norris, whose creative consumables were to die for; Justin Holt, sous chef at Lucia, will bust out an array of ramen, yakitori skewers and the Japanese delight known as Battleship Curry. The fare is cash only, with prices running from $2 to $10 from 8 p.m. until the food runs out. Try to remain civilized.
This time around, bar manager Mike Steele is getting into the fun, rounding out the izakaya theme with a mix of cocktails featuring shochu, a low-proof liquor distilled from stuff like rice, barley or sweet potatoes. As I wrote in The Dallas Morning News, it’s light and earthy, like a hoppy green tea.
Steele at work at Industry Alley.
In Japan, shochu is the featured spirit at izakayas, which evolved from sake shops that began adding seating so people could stay a while. While they still feature sake, beer, wine and whiskey, shochu is still the foundation; at 50-proof, it’s not as strong as most spirits but still brawnier than wine. Izakaya-style bars featuring American-oriented cocktails have blossomed throughout the country.
Steele and guest bartender Trina Nishimura — the two were among the original crew at Cedars Social, the influential craft-cocktail bar just down the street — will be serving up a mix of izakaya-style cocktails evoking both Japanese-style drinks (think low-proof) and cocktails adhering more to a Western philosophy. They’ll use ingredients like yuzu and matcha green tea syrup and stick to two kinds of shochu, one made from barley and the other from white sweet potatoes specifically produced for shochu. “Once you get that third or fourth sip and that shochu gets on the palate, then these other flavor profiles start coming through,” Steele says.
POP-UP IZAKAYA AT INDUSTRY ALLEY, 1713 S. Lamar, Dallas. Food is cash only. Starting at 8 p.m. until the food runs out.
At last year’s Trigger’s Toys benefit, bartenders sling tiki drinks at one of the event’s five pop-up bars. (Mary Christine Szefzyk)
‘Tis the season, yo. Of giving.
Next Sunday, Dec. 13, you’ve got the chance to give and get at the same time. It’s a pre-Christmas miracle.
The 5th annual Trigger’s Toys Fantasy Draft Main Event takes place Dec. 13, with five all-star teams of bartenders and industry professionals staffing five tongue-in-cheek pop-up bars under one roof. Tito Beveridge himself, of Tito’s Vodka, will be there. The entire team of New York-based The 86 Co, will be there. YOU SHOULD BE THERE.
Twenty-five bucks in advance gets you in the door at Henry’s Majestic in Knox-Henderson, plus two drink tickets. (You can also buy tickets at the door for $30.) Then, wherever you want to cut loose and drop your dough is your choice: Will it be Chubbies, the dive bar, or yacht club bar Billion $ Baby? Karaoke bar Liquid Courage, or disco bar Studio Zoom Zoom? Or do you just want a place where you can call your own drink? Then it’s TOGA for you.
The best thing is, it’s all for a good cause. What cause might that be? Gather ’round and listen, boys and girls.
**
Bryan Townsend was at a hospital in Grapevine with his newly trained dog when he met a nurse distressed over a young girl who’d been in therapy for a year, unable to socialize with others. “She’s not getting any better,” the nurse said.
Townsend himself had been stuck for a while, in a corporate job where he wasn’t very happy. In 2008, he left and began focusing on other things. His dog, Trigger, was one of them.
He told the nurse: Maybe she’d like to give Trigger a treat?
The girl did.
“Then I wondered if she’d follow Trigger through a tunnel,” Townsend said. “And she did. The nurse went and got the girl’s mom; it was the first time she’d ever crawled.”
“I truly believe we’re all in the world to do something better.” – Bryan Townsend, The 86 Co.
Inspired by the experience, Townsend – now a vice president and sales director for spirits outfit The 86 Co. – launched Trigger’s Toys, a nonprofit that provides toys, therapy aids and financial assistance for hospitalized kids and their families.
“It instantly changed this girl’s life just because I was throwing treats for my dog,” Townsend says.
**
Last year’s Trigger’s Toys event, including sponsorships, raised about $100,000 for the cause. This year’s total is already at $87,000. “That’s the most we’ve had going in,” said Ariana Hajibashi, who’s handling publicity for the event.
He’s making a drink, he’s shaking it twice. LARK on the Park’s Matt Orth doing good for goodness’ sake at the 2013 Trigger’s Toys benefit event at Standard Pour.
Among the projects past funds have benefited include therapeutic equipment, Christmas toys and construction of a courtyard at Our Children’s House, a facility for children with special healthcare needs at Baylor Scott & White in Carrollton.
Sunday’s event runs from 8 pm until midnight-ish, with stacks upon stacks of participating bartenders coming from all over Texas. There’ll even be a couple from Oklahoma City.
This year’s bartending team captains are Ida Claire’s Bonnie Wilson, Parliament’s Stephen Halpin, Leonard Oliver of Austin’s VOX Table, Juli Naida of HG Sply Co. and Armando Guillen of The Standard Pour.
Each bar team is going all out, as usual: Tito Beveridge will be slinging with the Chubbies team, while Studio Zoom Zoom is gathering short rah-rah videos from classic bars around the world, including New York’s Employees Only and Pegu Club and The Violet Hour in Chicago – each of which will play disco music for an hour at their respective establishments in support.
“I truly believe we’re all in this world to do something better,” Townsend says.
This gin and tonic — with rosemary and a bit of ginger liqueur — will take you back to yesteryear at Ruth’s Chris’ 50th anniversary cocktail dinner. (Photo courtesy of Ruth’s Chris Steak House)
That name: It’s hard to wrap your mind around. Ruth’s Chris Steak House. Or is it Chris Ruth’s Steak House? Or wait a minute – was it the Steak House that Chris Ruth built?
No matter what it is, the place has longevity – 50 years of it, in fact. This year, Ruth’s Chris Steak House hit the half-century mark – and the national restaurant chain’s milestone means your good fortune.
Get ready for the 1965 Cocktail Dinner Party, a celebration of the New Orleans-based institution’s 50th anniversary. On Thursday, Aug. 20, Ruth’s Chris Steak House will offer a five-course dinner at 99 nationwide locations, including sites in North Dallas and Fort Worth.
There will be drinks, the type of which Don Draper would approve — modern renditions of classics like the Gin and Tonic, the Gimlet and the Manhattan. They’ll accompany dishes like seared jumbo sea scallops, grilled ginger shrimp and, naturally, filet mignon. The full menu is available here.
Tickets are $90 plus gratuity. Reservations are required, and participants are invited to share their experience on social media with the hashtag #ThisIsHowItsDone.
RUTH’S CHRIS STEAK HOUSE
North Dallas location: 17840 Dallas Parkway. 972-250-2244.
Fort Worth location: 813 Main Street, 817-348-0080
At last month’s Tales of the Cocktail festival in New Orleans, bartender Jim Kearns’ of New York’s Happiest Hour and Slowly Shirley used pisco in his slightly spicy Tierra D’Oro.
HEY, TEXAS: Peru Wants You. It wants you to love pisco the way it loves pisco. It wants pisco to roll off your tongue as readily as whiskey or tequila, to be pressed into duty among your home bar’s loyal soldiers, to pepper the ranks of cocktail lists from Dallas to San Antonio. It wants thoughts of pisco to hover at happy hour like unmarked helicopters in your head.
We’re a long way from that now. But the South American brandy is on the rise in the U.S., with American imports of Peruvian pisco more than doubling from 2010 to 2014. That’s enough to inspire Peru’s Ministry of Foreign Trade and Tourism to mount an all-out campaign to promote pisco in the States, with Texas its number-one target.
This week, at Dallas’ Midnight Rambler, Pisco Porton’s Johnny Schuler led a session for local bartenders on Peruvian’s national spirit.
“It’s, like, its own country,” says Erick Aponte, trade commissioner of the ministry’s Miami office. “It’s a combination of sophisticated, chic markets. We’re hoping to take advantage of the enormous potential Texas has as a market for Peru’s pisco.”
In fact, until Aponte counseled otherwise, officials had initially considered making Chicago the third stop on a recent pisco promotion tour that included New York City and New Orleans. “I was, like, ‘No – let’s go to North Texas,’ ” Aponte says.
That’s what brought a small delegation to Dallas’ Midnight Rambler early last month for a reception celebrating the Texas debut of two Peruvian piscos, La Diablada and Macchu Pisco. “I like to think of pisco as the other aromatic white spirit,” says Rambler co-owner Chad Solomon – gin being the other.
Pisco, a brandy with 16th-century roots, is made from freshly pressed stemless grapes, a clear cousin of Cognac and Armagnac. (The Peruvian distinction matters because pisco is made in both Peru and Chile, both of whom claim to have invented it and have more or less agreed to disagree. Or at least to not be in the same room together.)
Pisco supporters include pioneering bar man and personality Tony Abou-Ganim, who dished out his Pisco Punch variation at Tales of the Cocktail last month.
Pisco’s popularity is up even in Peru, part of a growing embrace of gastronomy and consumption of healthy, quality ingredients – the same type of foodie movement that inspired America’s cocktail renaissance. “People are understanding that pisco is part of that,” says BarSol Pisco founder Diego Loret De Mola.
But while pisco is making big strides, the 1.7 million cases sold last year are still a trickle among the $23 billion flood of spirits sold nationwide. “It’s not even to the stage where mezcal was a few years ago,” says John Garrett of Irving-based distributor Victory. “Pisco is a long row to hoe.”
Peru has some work to do, then – a state full of bartenders and consumers to rev up and educate. For that it will need a point man, a firebrand: Someone to plant the seeds of inspiration. Someone to champion the cause.
Someone like Johnny Schuler.
**
YOU THINK YOU can keep up with this man? Forget about it. You can’t keep up with this man. “I love to drink,” says Johnny Schuler, the sonorous, ebullient master distiller of Pisco Porton, Peru’s largest exporter to the U.S. “And I do it with regularity.”
At Stop No. 3 of Schuler’s Dallas tour, bartender Daniel Guillen’s outstanding Brujeria featured Pisco Porton, mezcal, apricot liqueur, lime, cinnamon and torched rosemary.
He has to. As the nation’s unofficial pisco ambassador, the larger-than-life TV host is constantly on the campaign trail. This week, on a trip that coincided with Peruvian Independence Day, he came to Texas and beat a 10-hour, Pisco Porton-laden path through central Dallas that tested the gaudy dress socks he’s fond of wearing.
As a young man in Peru he worked for his father, unimpressed with the cheap pisco served in his dad’s restaurant. But one day, a friend introduced him to the goods made by local artisan producers, and he couldn’t believe his taste buds.
This wasn’t pisco. This couldn’t be pisco. It tasted too good. Since that night, he says, he’s never drunk anything but and has spent his life promoting the spirit, and in 2010 he launched Pisco Porton with the help of a Houston-based backer, the two devising Porton’s muscular signature bottle one night over rounds of whiskey sours.
Tuesday’s five-stop tour kicked off with a two-hour pisco workshop at Midnight Rambler before an increasingly lively rented coach hauled attendees toward pisco receptions at The Mansion at Turtle Creek and then Stephan Pyles downtown, followed by a pisco-paired Peruvian dinner at Victor Tango’s in Knox-Henderson. A late-night pisco happy hour capped things off at The Dram, across the street.
Schuler, left, at Dallas’ Stephan Pyles with Henry’s Majestic bar manager Alex Fletcher.
The idea was to promote the spirit’s versatility by showcasing its use in cocktails and ability to be paired with food. At the opening workshop, attendees got a taste of Pisco Porton’s pepper-raisin flagship expression and banana-peel-scented Caravedo, one of the distillery’s newest releases. They learned that there are three types of pisco, made from eight possible grape varieties, a palette that opens realms of flavor possibility.
Schuler’s presentation extolled pisco’s lightly nuanced character and the stricter rules that Peruvian producers play by since pisco was declared a national heritage in 1991 – forbidden, for example, to use oak to add character or water to lower the proof, methods used by many other spirit producers.
Pisco is made in five coastal Peruvian states whose environmental conditions, nestled against the towering Andes mountain range and set off from the Amazon jungles, benefit from a greenhouse effect creating overpoweringly sweet grapes.
“But that is what gives us the alcohol,” Schuler says. Like his own distillery, whose modern design evokes the centuries-old hacienda operation it succeeds and lets gravity drive the distillation process, it’s nature at work.
“This is the miracle that makes pisco happen,” he says.
Attendees of Schuler’s five-stop Dallas visit could ride along on Pisco Porton’s increasingly lively rented coach.
In Peru, pisco is kind of a big deal. The country has a National Pisco Day, and a National Pisco Sour Day; in 2007, the government awarded Schuler its Congressional Medal of Honor for his efforts to promote the spirit. He’s a master storyteller, and his passion for his product is evident, with pronouncements occasionally pouring from his lips in Vicente Fernandez-like growls.
The results show in his much-decorated portfolio; Caravedo, a 100-percent quebranta grape product that goes down velvety smooth with lingering chocolate notes, recently won an unprecedented four gold medals in Peruvian pisco competition.
“My pride – I’m sorry, it overflows,” he says. “But I will make the best pisco in the world.”
Meaning, he thinks the best is still to come.
**
THE PISCO PUNCH came to life in San Francisco, of all places, during the go-for-broke days of the Gold Rush. Pisco was easier to get than whiskey, which had to be brought in by wagon from the Eastern U.S; pisco arrived on South American cargo ships that regularly posted up in the Bay.
At last month’s pisco tasting room, Peru’s trade commission went all-out to evoke Peruvian flavor.
No one knows for sure exactly what comprised Duncan Nicol’s recipe that rose to popularity at San Francisco’s Bank Exchange Saloon, but today it’s evolved as a tropical blend of pisco, pineapple, citrus and sweetener. A supposed secret ingredient, which may or may not have been cocaine, has been lost to the ages – but for that reason, it’s an openly malleable cocktail.
That made it the perfect drink du jour at last month’s pisco tasting room at New Orleans’ Tales of the Cocktail festival, the spirits industry’s largest annual gathering.
Sponsored by the Peruvian trade office, the packed event featured seven Peruvian piscos and differing spins on the drink applied by American mixmasters who’ve climbed aboard the pisco train. For example, a supremely refreshing version from Tony Abou-Ganim (aka “The Modern Mixologist”) featured Macchu Pisco, floral Yellow Chartreuse and a pineapple-ginger foam garnish. Meanwhile, bar man Jim Kearns, of New York’s Happiest Hour and Slowly Shirley, expertly paired Pisco Porton with aji amarillo (a Peruvian chili), passion fruit syrup and a guava puree.
Peru’s pisco tasting room included a photo station where attendees could don traditional garb.
The commission went all-out to evoke Peruvian flavor in the party surroundings, with artifacts, Peruvian cookies ordered from a baker in Miami and replicated artworks from the Cuzco School of Art. Attendees lined up to take photos in Peruvian garb.
Ultimately, whether Peru’s efforts will bear fruit depend on continued interest in craft cocktails and, obviously, building an American taste for the product. As for cocktails, Victory’s Garrett thinks the simpler, the better. “Not everybody wants to deal with egg whites and all that,” he says. “What about a pisco and tonic? Let’s dumb it down.”
For Schuler and his proud compatriots, it’s not just a matter of business. It’s a matter of pride. “We can make Peru be known through a glass of pisco,” says BarSol’s Loret. “I don’t sell pisco; I sell Peru.”
Booze news and adventures in cocktailing, based In Dallas, Texas, USA. By Marc Ramirez, your humble scribe and boulevardier. All content and photos mine unless otherwise indicated. http://typewriterninja.com
